GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.
Summary
We are seeking a visionary Senior Director of Consumer Marketing to lead the creation and execution of breakthrough creative campaigns that captivate audiences, build deep emotional connections, and drive measurable consumer engagement. This role demands a rare combination of creative excellence, strategic thinking, and operational execution - someone who can conceptualize bold ideas and bring them to life across experiential events, multimedia storytelling, and integrated marketing activations. You will be the architect of unforgettable brand experiences that resonate with consumers, amplify our mission, and create cultural moments. The ideal candidate thrives at the intersection of creativity and strategy, with proven success building partnerships with advocacy groups, influencers, and content creators to extend brand reach and authenticity.
Job Responsibilities
Breakthrough Creative Campaign Leadership
- Conceive, develop, and execute innovative consumer marketing campaigns that break through the noise and create lasting brand impact
- Lead the creative vision and strategy for integrated campaigns that span digital, social, experiential, content, and traditional media
- Partner with internal creative teams and external agencies to produce world-class creative work that elevates the brand
- Drive campaign innovation by identifying emerging trends, cultural moments, and consumer insights that inform breakthrough ideas
- Develop campaign strategies that balance brand-building objectives with performance marketing goals
- Create compelling campaign narratives that connect with diverse consumer audiences and drive emotional engagement
- Oversee campaign execution from concept through launch, ensuring excellence at every touchpoint
- Measure and optimize campaign performance using brand lift studies, engagement metrics, and consumer sentiment analysis
- Build frameworks for campaign ideation, testing, and iteration that foster creativity and accountability
Experiential Events & Activations
- Design and execute memorable experiential marketing programs that create immersive brand experiences
- Lead the strategy and production of consumer events ranging from intimate activations to large-scale branded experiences
- Create experiential programs that drive awareness, trial, advocacy, and social amplification
- Develop event concepts that authentically reflect brand values while delivering entertainment and utility to consumers
- Oversee a team to manage logistics, production, and on-site execution to ensure flawless event delivery
- Integrate digital and social elements into experiential activations to extend reach beyond physical attendees
- Build scalable experiential playbooks that can be deployed across multiple markets and consumer segments
- Partner with event sponsors, venues, and vendors to maximize production value and minimize costs
- Capture content from events for ongoing marketing use across channels
- Measure event success through attendance, engagement, earned media, social reach, and consumer sentiment
Multimedia Storytelling
- Craft compelling brand stories that resonate across video, audio, written content, and visual media
- Develop content strategies that position the brand as a trusted voice and thought leader in the consumer space
- Oversee production of long-form and short-form video content for social, web, streaming platforms, and traditional media
- Create documentary-style content, consumer testimonials, and narrative-driven brand films that inspire and educate
- Build audio storytelling initiatives including podcasts, audio ads, and voice-first experiences
- Partner with production companies, directors, and content creators to produce high-quality multimedia assets
- Develop content calendars that maintain consistent brand presence while allowing for timely, reactive storytelling
- Optimize content for each platform and format while maintaining cohesive brand narrative
- Leverage user-generated content and consumer stories to build authentic brand narratives
- Track content performance metrics including views, engagement, completion rates, and brand impact
Multi-Channel Marketing Activations
- Orchestrate integrated marketing activations across owned, earned, and paid channels
- Lead consumer social media strategy and campaigns that drive organic engagement and community building
- Develop influencer-led activations, product launches, and seasonal campaigns across digital and physical touchpoints
- Design direct-to-consumer campaigns including email, SMS, and app-based engagement programs
- Coordinate with digital marketing teams to integrate paid media, content marketing, and SEO into consumer campaigns
- Develop guerrilla marketing and surprise-and-delight tactics that generate buzz and word-of-mouth
- Test and learn across new and emerging channels to stay ahead of consumer behavior shifts
Advocacy Group & Influencer Partnerships
- Identify and build strategic partnerships with advocacy organizations, nonprofits, and community groups aligned with brand values