Senior Digital Designer, Performance Creative

THE OPPORTUNITY: Senior Digital Designer, Performance Creative 

REPORTS TO: Digital Design Director

LOCATION: US - Remote

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Remote

Birdy Grey is looking for a ‘Digital Designer, Performance Creative’ who’s equal parts designer and strategist - someone who can deliver beautiful design at scale, leveraging AI tools and data-driven insights. You’ll concept, design, and test ads that feel fresh, on-brand, and built to perform. Every project starts with curiosity: researching what’s working across industries, finding inspiration in unexpected places, and pushing our creative to test new ways to connect with Birdy Grey customers.

You’re quick, adaptable, and thrive in a collaborative environment. You love working cross-functionally, sharing ideas, and iterating fast. You have an eye for detail, a bias for action, and a genuine excitement to roll up your sleeves and dive in.

SCOPE OF RESPONSIBILITIES

• Concept and design high-performing static, motion, and video ads that drive engagement and conversion.
• Collaborate daily with creative and growth teams to develop and test new ad concepts, applying insights to improve performance.
• Lead creative research, analyzing digital trends, advertising approaches, and cultural moments to spark new ideas and set Birdy Grey apart.
• Partner with copy, growth, and design teams to bring ideas to life across platforms and ensure consistency and cohesion.
• Analyze performance data and engagement trends with the team, then iterate quickly and thoughtfully based on platform learnings.
• Manage a high volume of ad projects efficiently, balancing speed, precision, and expert detail across every deliverable.
• Take initiative in creative strategy, working collaboratively to bring new ideas and continuous improvements to paid advertising.
• Spearhead the integration of generative AI tools to significantly increase creative volume, automate variation generation, and accelerate the concept-to-scale pipeline based on customer learnings.
• Partner with cross-functional teams to optimize and evolve DTC experiences across multiple customer segments and user journeys.

AI tools and some web experience

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree Required 

EXPERIENCE / REQUIREMENTS:

• 7+ years of experience in digital or performance design, ideally in lifestyle, fashion, or DTC.
• Proven track record of designing, testing, and scaling a high volume of ROI-positive ad creative across major platforms (Meta, TikTok, Pinterest, YouTube) and emerging channels.
• Expert-level proficiency in Photoshop, Figma, and After Effects (or equivalent motion tools).
• Skilled in video editing (Premiere Pro or Final Cut) and adapting content across aspect ratios and formats.
• Strong understanding of creative testing and how audience insights inform performance.
• Experience with A/B testing, advertising platform management (e.g., Meta Business Manager, Google Ads), and performance and engagement analytics tools (e.g., Google Analytics).
• Comfortable diving into data and using insights to guide creative decisions.
• Experience using AI tools to support concepting, iteration, and creative development.
• Strong attention to detail across color, typography, animation timing, and composition.
• Research-driven mindset, continuously benchmarking and analyzing competitor/industry creative to inform strategic and platform-native creative experimentation.
• Strong communicator and collaborator who thrives in a fast-moving, cross-functional team environment.
• Self-starter with a positive attitude, open to feedback, and always looking for smarter, faster ways to create.
• Excellent verbal, written, and interpersonal communication skills
• Strong analytical skills with the ability to perform data deep dives to surface actionable insights.
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
• Hard working and willing to roll sleeves up - no job is too big or too small.
• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.

NICE TO HAVES:

• Start-up experience 
• Interest in bridal and fashion
• Experience working in-house or at an agency across multiple brands or clients.
• Experience in UX/UI design and landing-page layout, with a strong sense of flow and hierarchy.
• Experience in photo or video art direction.
• Familiarity with project management tools like Asana.