FirstRand

Senior Data Scientist

Johannesburg Full time

Job Description

To design and implement advanced analytical solutions that drive customer value management strategies across multiple African markets. This role offers the opportunity to work in a fast-paced, innovative environment, solving complex problems and shaping how we engage customers through data-driven insights.

We need a self-starter who thrives on thinking creatively, challenges conventional approaches, and leverages advanced analytics to deliver measurable impact.
  • Lead CVM analytics initiatives by building predictive and optimisation models that enhance customer engagement, retention, and profitability across African markets.

  • Develop advanced segmentation and targeting strategies using statistical and machine learning techniques to personalise offers and campaigns.

  • Translate business objectives into actionable CVM models, ensuring alignment with regional market dynamics and customer behaviours.

  • Innovate in solution design, applying out-of-the-box thinking to create flexible, customised approaches for diverse African contexts.

  • Productionise CVM analytics within approved architectures, ensuring models are scalable and integrated into operational systems.

  • Analyse customer data to uncover patterns, predict churn, and identify monetisation opportunities that improve lifetime value.

  • Collaborate with marketing, product, and data teams to embed CVM insights into decision-making and campaign execution.

  • Visualise and communicate insights effectively to technical and non-technical stakeholders, influencing strategic decisions.

  • Stay ahead of trends in CVM, predictive modelling, and automation to continuously improve customer experience and business outcomes.

Job Details

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

15/11/25

All appointments will be made in line with FirstRand Group’s Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.