Role Purpose 

Main Responsibilities 

• Develop and execute acquisition strategies across digital and traditional channels, ensuring alignment with brand and commercial goals. 

• Create campaign briefs and manage end-to-end delivery of acquisition campaigns, including paid social and digital display, working with internal colleagues and external partners. 

• Use data and analytics to identify target cohorts and optimise campaign performance. 

• Ensure all acquisition activity complies with relevant regulatory and brand guidelines.  

• Develop test-and-learn approaches for new acquisition channels and campaign formats, sharing learnings across the team.  

• Collaborate with Product, Commercial, and Data teams to ensure acquisition activity is insight-led and cost-effective. 

• Partner with the Brand & Digital  Marketing, Digital and Product teams to ensure acquisition messaging is consistent and compelling across all customer touchpoints.  

• Focus on key acquisition KPIs, providing recommendations for continuous improvement. 

Knowledge, Skills & Experience 

  Knowledge: 

• Deep understanding of customer acquisition strategies and best practices across digital and traditional channels. 

• Strong grasp of the telecoms, utilities, or other consumer-facing sectors, including regulatory and compliance considerations. 

• Familiarity with data analytics tools, CRM systems, and campaign management platforms. 

• Awareness of competitor activity, market trends, and emerging acquisition channels. 

  Skills: 

• Creative campaign development and test-and-learn mindset. 

• Advanced analytical interpretation skills, with the ability to translate insights into actionable plans. 

• Excellent commercial acumen, ensuring cost-effective acquisition. 

• Strong project management skills, able to deliver multiple campaigns simultaneously to tight deadlines. 

• Exceptional communication and stakeholder management skills, including agency and supplier relationship management. 

• Ability to influence and collaborate effectively within cross-functional squads. 

  Experience: 

• Significant experience in customer acquisition marketing, ideally in an in-house environment. 

• Proven track record of delivering successful acquisition campaigns within strict budget parameters. 

• Experience managing external agencies, partners, and suppliers. 

• Demonstrated ability to use data and analytics to optimise campaign performance and report on KPIs. 

• Experience working in agile, cross-functional teams. 

  Behaviours / Values Fit: 

• Results-driven, commercially minded, and collaborative. 

• Comfortable challenging the status quo and bringing new ideas. 

• Focused on delivering for customers and the business. 

• Adaptable, resilient, and able to work at pace in a fast-changing environment.