Senior CRM Manager -Acquiring (6 month FTC)

ABOUT THE ROLE

As our Senior CRM Manager for Acquiring (think Card Readers, Payment Links & QR Codes), you’ll take an established programme (with lots of new features coming through) and drive it to even greater heights through optimisation, personalisation and automation. 

You’ll own the campaign delivery, strategy and planning process while enabling and motivating your team to deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture our members’ card usage and drive uptake and usage across all Payment products across multiple domains. 

You’ll manage an experienced Team with a passion, and established track record, for testing and delivering their KPIs.  We are a highly capable team who believe passionately in the problem we are solving, collaborating closely with direct feedback, and encouraging action over deliberation.

Some of the things you’ll be doing: 

• Prove your expertise by both building campaigns and provide coaching and direction to your team, and taking pride in supporting your team in their development.
• Mapping the campaign strategy across multiple Tide Payment products 
• Monitoring, reporting and presenting on Tide Payment KPIs and campaign performance to Tide senior management and wider stakeholders. 
• Supporting the team with building, executing and optimising campaign workflows.  
• Define a full testing and personalisation roadmap for your team
• Support finance forecasting across Tide’s strategic modes of discovery.
• Manage stakeholder relationships across the product team to ensure a fully aligned roadplan. 

YOU WILL BE A GREAT FIT IF

• You have a passion for marketing in a scale-up environment, and have 5-7 yrs of relevant experience.
• You’ve got a great hands on skill set for automation, personalisation across multiple platforms.
• You’ve previously managed a high performing team.
• You’ve have a proven track record of leading teams and strategy utilising best practise targeting, automation and personalisation across multiple marketing channels to deliver significant upweights in behavioural frequency and revenue value from a large customer base.
• You love data, and are happy to monitor, analyse and report on overall product performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds!) business objectives.
• You have excellent communication skills – you can build campaigns and relationships,  coach and inspire technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all.
• You are well organised with a passion for speed and efficiency.
• You love to take the initiative and are comfortable taking measured risks.
• You love a big challenge - especially for your targets.
• You use data and evidence above your opinion.
• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide.
• You can pre-empt issues and minimise issues as well as clarifying ambiguity to enable your team to work effectively.
• You can place trust in others to deliver while maintaining being on point to ensure the detail is delivered for our members.
• Experience of Payment Methods/Card Readers are beneficial but not essential.
• Experience using the Iterable Marketing or SalesForce Marketing Cloud platform is beneficial but not essential.
• Experience using the Looker reporting suite is beneficial but not essential.

WHAT YOU’LL GET IN RETURN

• Competitive salary 
• Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
• Employee Assistance Programme
• 25 days holiday with the ability to buy extra days
• We invest in your development with a £1,000 professional L&D budget per year
• Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
• Spacious brand new office in Liverpool street with an all-day snacks bar
• Enhanced family-friendly leave
• 24 hours paid volunteering time off per year
• Flexible working options
• Sabbatical leave

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.