About us:
Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
About the Role:
We’re looking for a Senior Copywriter to bring brand stories to life across every channel. This role sits at the intersection of creativity and performance, crafting language that engages, converts, and builds lasting audience trust. You will help define how the brand shows up across CRM, campaigns, and video, combining storytelling instincts with a sharp understanding of data and optimization.
Key Responsibilities
- Ensure all content reflects brand tone and consistency across channels and audiences
- Write high-performing copy for brand marketing campaigns, including digital, social, and community channels
- Create scripts and messaging frameworks for brand and content creator videos that communicate product value and brand personality
- Produce and optimize informational, comparison, and conversion-focused landing pages that align with marketing goals
- Apply content A/B testing to refine messaging for performance and user behavior
- Develop and execute CRM communications, including lifecycle, retention, and promotional campaigns that drive engagement and loyalty
- Edit and refine copy to maintain voice consistency and clarity across internal and external touchpoints
- Collaborate closely with design, video production, and growth teams to concept, test, and deliver integrated campaigns
- Contribute to brand voice documentation and help elevate the writing standards across the organization
Requirements:
- 6+ years of experience in copywriting, with proven work in CRM, performance marketing, and brand storytelling
- Skilled in turning brand strategy into clear, actionable messaging that connects emotionally and performs effectively
- Strong ability to balance creative expression with commercial goals
- Comfortable writing across a range of tones, from short-form copy to long-form storytelling
- Highly collaborative, proactive, and motivated to explore creative experimentation through data-backed insights
- Background in entertainment, gaming, lifestyle, or digital-first consumer brands
What we offer:
- Competitive salary
- Discretionary bonus
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
- Exclusive employee discounts and perks through Perkopolis
Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Betty Gaming CA Ltd. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process. Please advise our Talent Acquisition Specialist in advance should accommodation be required.