Senior Associate, Digital Channel Activation

Become a part of our caring community and help us put health first
 

Become a part of our caring community and help us put health first.


Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States—including seniors and lower-income individuals. Through innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure.


As part of this transformation, Humana is expanding its Insurance portfolio, and digital marketing plays a critical role in driving growth. We are seeking a strategic and agile-minded marketing professional to join our team as Senior Associate, Digital Marketing Channel Activation. In this role, you will support the execution of digital acquisition campaigns for Humana’s Medicare Advantage products—one of the company’s top strategic priorities. You’ll help activate go-to-market strategies across digital channels including Email, Digital Media, Landing Pages, and Social, with a focus on driving efficient acquisition and continuous optimization through test-and-learn approaches.


This role is part of Humana’s Marketing Organization within the Enterprise Growth team. You’ll collaborate closely with cross-functional partners including Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology to deliver impactful, data-driven campaigns that support business growth.

Key Responsibilities

· Support digital marketing initiatives across Email, Digital Media, Social, and Landing Pages

· Assist in developing prospect-first campaigns that drive engagement, conversion, and retention

· Ensure all digital efforts align with brand standards, business goals, and growth objectives

· Contribute to email marketing strategy, including segmentation, automation, and performance tracking

· Ensure digital content reflects Humana’s brand voice, values, and meets compliance requirements

· Collaborate with internal teams—including Creative, Analytics, and Portfolio/Brand—for cohesive execution

· Liaise with external agencies and vendors to support timely and high-quality delivery of digital campaigns

· Monitor key performance indicators (KPIs) across owned channels and compile regular performance reports

· Use consumer insights and campaign data to inform strategy and drive ongoing optimization

· Report campaign results and business impact to key stakeholders

Required Qualifications

· Bachelor’s degree in Marketing, Communications, or related field or equivalent years of relevant experience

· 2+ years of experience in digital marketing strategy or creative development

· 2+ years of experience in omni channel campaign development

· Strong understanding of digital attribution and user experience design

· Experience with CMS platforms, email marketing tools, and social media engagement systems

· Strong analytical, project management, and communication skills

Preferred Qualifications

· Experience in healthcare or highly regulated industries

· Familiarity with digital media platforms and performance analytics

· Experience working in an AGILE environment

· Familiarity with Adobe Experience Manager and Adobe Journey Analytics

· Understanding of HIPAA compliance and digital privacy standards

Use your skills to make an impact
 

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview.  Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$78,400 - $107,800 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us
 

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.