Senior Account Based Marketing Manager, Enterprise EMEA

Position Overview

Autodesk is looking for a Senior Account Based Marketing Manager to drive growth initiatives within a targeted set of key accounts with Account Based Marketing (ABM) methods to drive and influence pipeline, executive engagement, long term customer relationships, and awareness and adoption of Autodesk software and services to our Enterprise Customers. 

Responsibilities 

• Collaborate with sales on account plans, marketing strategy, tools and customer programs. Identify marketing opportunities to intentionally support and drive the business with ABM  

• Team with broader organization of account-based marketers where relevant to drive growth amongst a select number of accounts 

• Plan out high-touch account-based marketing plans with clear growth, executive contact, pipeline and revenue objectives.  Nurture contacts within the prioritized accounts and engage that audience consistently with innovative, unexpected and intentional marketing to drive account opportunities 

• Foster peer-to-peer interaction within their industry and across industries to enable customers to share best practices 

• Develop new and leverage existing programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services 

• Measure the success of your account-based marketing programs  

• Navigate the Autodesk organization and leverage professional networks to identify internal and external resources, stakeholders, and programs that support enterprise account objectives 

• Serve as ‘voice’ of the account teams and their customers to the larger Autodesk organization to ensure that their needs are taken into account as programs and tools are developed and put into place 

Minimum Qualifications 

• Solid written, verbal, interpersonal and presentation communication skills in English; other languages an advantage 

• Degree in marketing or related field, or equivalent professional training / experience 

• Solid professional experience in B2B marketing for large accounts 

• Proven track record of successfully originating fresh breakthrough ideas in an account-based marketing capacity to support sales objectives, validating those ideas with key stakeholders and carrying them through to execution 

• Strong analytical skills as basis for ABM strategic and tactical planning and optimization 

• Demonstrated ability to provide strategic and consultative input to sales team

• Direct customer-facing experience in enterprise, account-based, field marketing or solution sales role 

• Self-motivated team player able to work cross-functionally 

• Experience using salesforce.com 

• Experience leveraging AI desirable 

• Ability to travel (up to 30% during peak time)