Product Marketing Director, AI

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.

🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.

🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. 

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa. 

Coupa’s Autonomous Spend Management vision is to build the network that powers the future

of trade. This network is composed of buyers and suppliers. Coupa's AI is embedded in every

stage of the entire Design-to-Pay (D2P) process. Coupa AI is community-generated, trusted,

and purpose-built for spend management. The Director of Product Marketing will be responsible

for taking Coupa's AI messaging to the next level, collaborating closely with the product team on

bringing the next generation of cutting-edge agentic AI solutions to market, and expanding on

the existing AI offerings across the Coupa platform.

As a Director of Product Marketing at Coupa, you will play a critical role in driving the company’s

growth by shaping the messaging, positioning, and sales enablement strategies for its AI-

powered spend management platform. Your ability to simplify complex concepts and craft

compelling stories will empower sales teams, engage customers, and elevate Coupa’s market

presence. By closely collaborating with cross-functional teams and leveraging data-driven

insights, you will help align the product roadmap with customer needs, increase revenue, and

strengthen Coupa’s position as a leader in total spend management

Product Marketing at Coupa influences without authority, operating with a GM/CEO mentality -

owning the go-to-market, driving revenue and adoption, and shaping product-market fit that

unlocks growth. You will develop and execute GTM, translating market, competitive, and

customer insights into positioning that wins, creating narratives that inspire belief and cut

through the noise, co-leading with product on product launches and product roadmap, and are

strategic advisors to the Field, Product, and Marketing.