Product Manager – Mass Affluent & HNW Growth Crew
See yourself in our team
We are building tomorrow’s bank today.
Retail Banking Services (RBS) is the public face of CommBank, delivering a seamless banking experience for the future, to our 10 million + personal and small business customers. Within RBS, the Wealth & Private Team is responsible for the full spectrum of a customer’s wealth needs. It comprises teams focussed on wealth creation and wealth protection, ranging from mass market to mass affluent to high-net-worth customer segments.
Do work that matters
As a Product Manager Mass Affluent & High Net Worth Growth, you will be working in the Discover and Learn Squad and are responsible for the planning and delivery of initiatives to grow our customer base and improve the customer experience. This may include working with cross-functional teams on the SMSF and investing product roadmap, digital experience/feature delivery, building a customer education and engagement strategy, as well as driving continuous improvement initiatives to ensure products meet customer needs and risks are managed effectively.
On any given day you will
Execute against the product strategy, objectives, roadmap and growth opportunities within the Mass Affluent Wealth space.
Build an understanding of customer needs to identify and prioritise new opportunities for growth or features supporting the product vision.
Stay abreast of external market trends, regulations and innovations to deliver a market leading product and customer experience.
Work collaboratively with other Crew and Squad members to solve customer and business problems within an Agile framework
Be accountable for understanding and monitoring the end-to-end product risk and regulatory environment.
Manage the end-to-end delivery of digital experiences and campaigns including A/B testing and personalised messaging, from ideation to execution and measurements, using Adobe Target, Adobe Experience Manager, Adobe Experience Platform, Adobe Analytics, Workfront & Pega
Identify and drive key strategic initiatives to drive key business and customer outcomes
Support squad delivery of features and products by using data to inform priorities; as well as ensuring ongoing reporting and optimisation can be achieved with correct tagging
Create digital behavioural audiences for campaigns using Adobe Experience Platform and Adobe Analytics
Review & advise on digital analytics tagging specifications to enable us to track online customer behaviour
Monitor & report on results and performance metrics, web analytics and customer insights to ensure performance is in line with forecast
Prepare management reporting, deep-dive analysis and presentations to communicate business and customer outcomes and inform business decisions
We’re interested in hearing from people who have
A clear customer focus with proven channel and stakeholder management experience
Good analytical and financial acumen – Adobe Analytics experience is highly regarded or similar application used to extract useful insights from digital data
Flexibility to balance work between strategy and hands-on technical tasks
Hands on experience with conversion optimisation platforms (such as Pega, Adobe Experience Platform, and Adobe Target)
A passion for delivering personalised and engaging digital experiences and staying up to date with the latest industry trends
Exposure to Banking products with a background in digital delivery, engagement or distribution, preferably covering investing, SMSF or wealth products.
Ability to take ownership of work and deliver outcomes in ambiguous or changing environment
Demonstrated experience managing products across the lifecycle from concept to end of life
Strong internal and external stakeholder management and influencing skills
Effective time management, organisational and confident presentation skills
Agile trained or experience in Agile ceremonies and project tracking platforms (JIRA)
Sound commercial acumen and strategic thinking capability
Sound problem solving capability
We operate in a hybrid working environment, meaning a blend between being in the office and working remote.
If you’re a driven, collaborative and enthusiastic who wants to have a real impact on the digital experience of our customers – we would love to hear from you!
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
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