Introduction to role:
Are you ready to lead the charge in launching a groundbreaking product within AstraZeneca's expanding Cardiovascular, Renal, and Metabolism (CVRM) portfolio? As a Product Manager, you'll be at the forefront of defining and executing the launch strategy for a new asset, ensuring seamless commercialization and cross-functional alignment. If you have a proven track record of successful product launches and thrive in a dynamic, science-driven environment, this is your chance to make a significant impact!
Accountabilities:
- Launch Strategy & Planning: Define the launch vision, competitive positioning, value proposition, and brand strategy for the CVRM asset across prioritized indications and markets.
- Go-to-Market Execution: Lead integrated Launch Readiness Planning, including market segmentation, messaging, channel mix, and omnichannel activation across HCP, patient, and payer audiences.
- Cross-Functional Leadership: Orchestrate matrix teams (Medical, Market Access, Pricing, HEOR, Regulatory, Supply, Commercial Excellence, Sales, Digital, Legal/Compliance) to deliver milestones on time and budget.
- Customer Insights & Evidence: Own the insight generation plan (primary market research, KOL input, customer advisory boards) and translate evidence (clinical and real-world) into compelling value communication.
- Agile Experimentation: Design and run rapid test-and-learn to optimize messaging, channels, and engagement; scale what works quickly.
- Market Access Readiness: Partner with Market Access to shape payer value stories, contracting strategies, and launch sequencing; support HEOR for evidence needs and value dossiers.
- Demand Forecasting & Supply Readiness: Collaborate with Finance and Operations on robust forecasts, scenario planning, and launch inventory strategies to ensure high service levels.
- Performance Management: Define KPIs and leading indicators (awareness, intent, access wins, HCP activation, adherence, digital engagement), build dashboards, and course-correct based on data.
- Stakeholder Engagement: Build trust with field leadership, KOLs, patient advocacy groups, and internal governance bodies; ensure compliant, science-led communication.
- Risk Management & Governance: Identify and mitigate launch risks (regulatory, access, supply, reputation); manage decision logs, change controls, and compliance reviews.
- Budget & Vendor Management: Own launch budget; select and manage agency and vendor partners to deliver high-quality assets and programs.
- Culture & Leadership: Model bold decision-making, psychological safety, and collaborative behaviors; coach teams through ambiguity and accelerate outcomes.
Essential Skills/Experience:
- Experience: 8+ years in pharmaceutical/medical device commercial roles, including 4+ years in product management with at least two successful new product or major indication launches; CVRM or adjacent therapeutic area experience strongly preferred.
- Launch Excellence: Demonstrated end-to-end launch ownership (strategy through execution) with measurable business impact (e.g., access attainment, share capture, adoption curves).
- Leadership: Proven ability to lead cross-functional, matrix teams; courageous, decisive, and collaborative; adept at influencing without authority.
- Agile & Data-Driven: Hands-on experience with agile ways of working, test-and-learn, and performance optimization using quantitative and qualitative insights.
- Market Access & Evidence: Strong understanding of payer dynamics, value communication, HEOR, and pricing strategy in key markets.
- Customer-Centricity: Deep HCP and patient insight generation expertise; ability to translate clinical data into compelling, compliant value narratives.
- Communication: Excellent written, verbal, and executive communication skills; comfortable presenting to senior leadership and external stakeholders.
- Compliance: Thorough knowledge of pharmaceutical promotion regulations and ethical standards; commitment to compliant execution.
Desirable Skills/Experience
- Therapeutic Expertise: Direct experience in cardiology, nephrology, endocrinology, or metabolic diseases.
- Digital & Omnichannel: Proven success in digital engagement, CRM, marketing automation, and advanced analytics for launch.
- Global/Regional Exposure: Experience working across multiple countries or regions; ability to tailor strategies to local market realities.
- Education: MBA, MSc, or relevant advanced degree.
AstraZeneca offers an environment where innovation thrives. With a focus on bringing life-saving medicines to patients worldwide, we are driven by the solutions we create within the healthcare ecosystem. Our commitment to improving patient experiences and outcomes fuels our passion for making an impact at every step of their journey. Here you'll find a place where scientific knowledge meets commercial acumen—where opportunities are spotted and operationalized swiftly. Join us in shaping the future of BioPharmaceuticals as we redefine what the next decade looks like.
Where can I find out more?
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Date Posted
05-พ.ย.-2025
Closing Date
31-ธ.ค.-2025
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.