Principal, Influencer Marketing

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

 

THE ROLE:

We are seeking a Principal, Influencer Marketing to lead influencer strategies and campaigns, fostering authentic partnerships between brands and creators across platforms like TikTok, YouTube, and Instagram. This role involves casting and managing creator collaborations, handling outreach, negotiations, contracts, and final deliverables. As a key client-facing leader, the ideal candidate will drive creator engagement through content, events, and communications while ensuring smooth financial operations. Working closely with creative, production, and analytics teams, they will craft compelling influencer briefs and align strategies with client objectives to maximize impact.

 

WHAT YOU’LL DO:

This role’s primary focus is to source and partner with the right talent for multiple clients, but also will come into contact and have a perspective on strategy, analytics, and processes. This role reports to the Director of Influencer Marketing. 

• Strategic Talent Partnerships: Identify, secure, and manage influencer collaborations, ensuring alignment with brand goals.  
• Client Management: Translate client vision into actionable influencer strategies and provide performance reporting.
• Talent Management: Oversee casting, negotiation, and contract management with diverse creators.
• Financial Oversight: Manage campaign budgets and ensure accurate payment processing.
• Performance Analysis: Track and analyze campaign performance, providing data-driven insights

 

WHAT YOU BRING:

Our offering is advanced for the industry, and we rely on great people. To be considered for this role, you will need the skills or experience outlined below.

• At least 5+ years, work experience in casting, influencer marketing or related social media field
• Knowledge of all major social platforms (TikTok, Meta, YouTube, Pinterest, Twitter, Snapchat)
• Experience working in a marketing, advertising, or talent agency setting
• Experience working directly with clients and brands
• Expertise in casting, negotiating, and contracting with creators. 
• Experienced in owning and managing talent budgets and pricing strategies 
• Knowledge of creator and influencer performance benchmarks and metrics
• Experience working on international campaigns and sourcing and working with non-US based talent. 
• Strong communication and organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
• Basic knowledge / understanding of measurement tools such as CreatorIQ and Tagger

 

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package:

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

 

The anticipated salary range for this position is $83,700 - $110,000. Salary is based on a range of factors that include relevant experience, expertise, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

 

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. 

Learn more about DEPT®

 

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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