Introduction
Are you a seasoned PR and communications professional with a passion for cycling? Join our dynamic EMEA marketing team and help shape the voice of Shimano across Europe and beyond. Reporting to the EMEA Communications & Content Team Manager, you’ll lead strategic initiatives that elevate our brand presence in the global cycling community.
As Shimano Europe’s PR & Communications Manager, you’ll be the driving force behind our storytelling, media relations, and brand communications across a diverse portfolio of cycling products and services. You’ll build and nurture a strong network within the cycling media landscape, amplifying Shimano’s voice across consumer, lifestyle, and industry platforms.
The Challenge
- Develop and execute a strategic PR roadmap for Shimano.
- Translate that PR strategy into actionable plans tailored to road, gravel, MTB, and lifestyle cycling categories.
- Lead PR and communications initiatives aligned with Shimano’s business objectives.
- Collaborate with country teams across Europe to drive a cohesive, year-round PR calendar.
- Cultivate and expand relationships with international media outlets, opinion makers, and content creators.
- Manage product launches and press communications in coordination with our global office in Japan.
- Oversee media events such as product introductions and media camps.
- Monitor media coverage and respond with proactive or reactive communications as needed.
- Manage external PR and communications agencies.
- Lead crisis communications and reputation management efforts.
What are we looking for?
You’re not just a communications expert—you’re a storyteller, a connector, and a passionate cyclist. You:
- Live and breathe cycling and understand the nuances of road, gravel, MTB, and lifestyle segments.
- Have a natural instinct for storytelling and empathy for how audiences think and feel.
- Thrive in dynamic environments and can adapt quickly when engaging with media.
- Embrace ambiguity and approach challenges with curiosity and creativity.
- Are proactive, flexible, and resilient under pressure.
- Build strong relationships across teams and with external partners.
- Work independently while contributing to a collaborative team culture.
What You Bring
- Bachelor’s or master’s degree in communications, journalism, marketing, or related field.
- 4–6+ years of experience in PR and communications, ideally with a background in cycling.
- Native-level English proficiency with exceptional writing and editorial skills.
- Proven experience in media relations and brand storytelling.
- Deep familiarity with cycling culture and industry trends.
- Strong grasp of offline media and events and digital media channels.
- Willingness and ability to travel internationally.
What do we have to offer?
Shimano and its subsidiaries offer a pleasant, informal working environment with colleagues who work well together, and are proud to work for Shimano. Next to good working conditions, Shimano offers you the opportunity to work in a responsible and challenging position within a dynamic, international and ambitious environment. Together we want to win therefore we have a strong focus on team achievement.
How to get in touch!
If you have any questions regarding this vacancy please get in touch with:
taniya.nayyar@shimano-eu.com