Patient Journey Partner (HCC)

Key Responsibilities

 

Commercial Excellence

• Drive business performance for assigned therapeutic area(s) and territory to contribute to agreed business outcomes.

• Plan and execute territory business plans using data insights around customer experience, market, competitive, patient journey, sales and others) to identify growth opportunities to deliver better outcomes for patients, healthcare ecosystem and Roche.

• Build trusted partnership with HCPs and TAEs by sharing Roche science, solution and knowledge in a truthful, ethical, and balanced manner, in compliance with local laws and industry codes.

• Monitor and report business performance, market trends, competitor activities, and customer feedback to inform business decisions.

 

Patient Journey and Lifecycle Strategy

• Actively contributes to removing prioritized pain points in patient journeys and providing best-in-class patient outcomes by excellent stewardship of Roche’s products, strategies and partnership with cross-functional teams.

• Provide local market insights and competitive intelligence to shape brand strategy and lifecycle management plans to improve overall patient journey.

• Support launch readiness and post-launch growth initiatives to ensure continuous market relevance and patient access.

• Collaborate closely with Medical, CX & Omnichannel, and Access teams to design, align and execute  strategies 

 

Stakeholder & Ecosystem Engagement

• Build and sustain trusted partnerships with patient journey stakeholders including HCPs, pharmacists, nurses, allied health professionals across public and private sectors, PAGs, etc.

• Serve as the primary point of contact for assigned accounts and therapeutic areas, ensuring seamless coordination of Roche solutions.

• Identify barriers along the patient journey and co-create solutions to improve access and outcomes. Represent the voice of customers and patients internally to shape organizational strategies and decision-making that leads to optimizing patient outcomes and business growth.

 

Event Management & Business Activation

• Plan, organize and execute customer engagement events, educational activities, and scientific programs that support brand strategy and drive business outcomes.

• Identify new opportunities and initiate innovative activities to stimulate adoption of Roche solutions.

• Collaborate cross-functionally to ensure seamless event delivery, compliance, and post-event impact measurement.

 

Cross-functional Leadership, Learning & Networked Way of Working

• Lead and orchestrate cross-functional teams to deliver impactful initiatives that improve patient outcomes and drive business growth.

• Proactively share success stories, best practices, and lessons learned across pod (*Pod is your home made of crossfunctional experts focused on a disease area) to foster organizational learning and continuous improvement.

• Leverage internal and external networks to bring in expertise, resources, and best practices.

• Ensure efficient, compliant, and impactful use of allocated operational budgets (OPEX).

• Actively contributes to the broader Roche network to accelerate knowledge sharing and innovation.

Any other tasks or projects as assigned from time to time. 

Skills, Qualifications and Experience

 

Skills and Experience: 

• Strong business acumen, customer engagement, and influencing/negotiation skills. Experience in planning and executing customer engagement events or activities.

• Experience contributing to product strategy, branding, and lifecycle planning. Experience collaborating with patient advocacy groups and healthcare institutions.

• Experience leading or orchestrating cross-functional teams.

• Deep understanding of the Malaysian healthcare ecosystem and reimbursement landscape.

​Other relevant capabilities:

• Fluent in the local language. Proficient in English to collaborate internally across the broader Roche enterprise is highly desired.

• Familiarity with agile ways of working and use of digital engagement tools. Exposure to medical affairs and market access strategies. Practical understanding of digital innovation methodologies.

 

Preferred Qualifications:

• University degree (scientific, pharmacy, economics, or business/marketing degree). An advanced degree in Life science and/or MBA is a plus.

• At least 3-5 years of experience in working closely with HCPs e.g. as Key Account Manager, Product Manager, Customer Experience or Omnichannel Manager, MSL or Medical Advisor.