Job Description:
Department Overview
Rakuten Rakuma was established in 2012 during the dawn of flea market apps. (Fril was launched in 2012 and merged with the former Rakuma in 2018.) Over ten years have passed since flea market apps first emerged, yet their transaction volume and user base continue to expand.
Within this growth sector, Rakuma leverages Rakuten Group assets to provide benefits such as greater affordability, convenience, and a safe, secure user experience. Furthermore, Rakuma attracts a significant number of customers in their 10s to 30s within the Rakuten Group, and it also holds a high share of new Rakuten members. This positions Rakuma as crucial for acquiring new Rakuten members.
Rakuten Rakuma: https://fril.jp/
Position:
Why We Hire
While the flea market app market continues to expand, user concerns about authenticity verification, fair pricing, and transaction safety persist.
We aim to solve these challenges and update the norms of peer-to-peer transactions.
We go beyond being just a marketplace, expanding into new services like authentication and buyback to provide users with “peace of mind” and “value,” further broadening the potential of flea market apps.
This challenge will not only have a significant impact on the entire industry but will also be immensely rewarding for your own career.
Precisely because we are still in the middle of this journey, we are seeking motivated individuals who want to help us build the future of flea market apps together.
Attractiveness
‐ Impact on socially significant ventures:
Within the national service of flea market apps, alleviating user concerns and building a safer, more secure transaction environment allows you to tangibly feel the impact on society as a whole.
- Challenges during an overwhelming phase of business growth:
The flea market sector still holds significant growth potential. Planning and driving new ventures within this space offers invaluable growth opportunities unattainable elsewhere.
- Hands-on skills cultivated in a lean, elite team:
Working within a small organization allows deep involvement in the entire business advancement process—from planning and execution to measuring effectiveness and proposing improvements.
- Service planning leveraging Rakuten Group assets:
The unique thrill of Rakuten lies in creating unprecedented new services by cross-utilizing diverse assets: rich Rakuten member data, the points economy ecosystem, financial services, and more.
Position Details
This position aims to maximize the effectiveness of Rakuma's new services, “Rakuma Ultimate Authentication” and “Brand Buyback Flea Market,” and to create further new services. Responsibilities include data collection, formulating and executing improvement plans and new service proposals, and coordinating stakeholder interests both internally and externally.
Even if you lack experience in the flea market app industry, you will acquire the necessary skills through training and other programs after joining.
Primary Responsibilities
- Data collection and analysis for Rakuma Strongest Appraisal/Brand Buyback Flea Market initiatives (30%)
- Planning and execution of improvement proposals for Rakuma Strongest Appraisal/Brand Buyback Flea Market initiatives (30%)
- New service creation exploration (20%)
Examples: User needs research, market analysis, business model development, etc.
- Campaign operations (20%)
Specific Project Examples
- Rakuma Saikyo Kantei (Rakuma Strongest Appraisal)
https://fril.jp/ts/guide/authenticity_promotion/?srsltid=AfmBOoqf_wS-DeQbRVm2OeB1lPzCfHCnmDqoBRkucUU7U7noJ3r74szC
- Brand Kaitori Flea Market (Brand Purchase Flea Market)
https://fril.jp/ts/guide/brand-purchase/?srsltid=AfmBOopIqSXX7FRlvgEm6YKoY5xbuSsSAOftqmrsby9PdkUvRq7jQjJs
Work Environment
Organization Structure
‐ Business Division Total: 70 employees
- Business Planning Section: 5 members
- Age Range: Primarily young professionals in their 20s and early 30s
- Ratio: New graduates (40%)・Mid-career hires (60%)
Average Overtime Hours
Approximately 20-30 hours
Mid-Career Hire Background
- Data analysis experience in the internet industry
Example Career Paths of Successful Mid-Career Hires
- Started as a member and advanced to management roles
Mandatory Qualifications:
We will consider candidates without prior experience in this role if they possess the following qualities:
- Strong logical thinking and hypothesis-building skills, with a drive to identify and solve problems based on data
- Comfortable working with numbers and capable of data collection and analysis using tools like Excel
- Proactive in generating ideas and driving projects from planning through execution
- Skilled at communicating smoothly with diverse stakeholders and facilitating coordination
- Basic PC skills (Excel, PowerPoint, etc.)
Desired Qualifications:
- Experience in data extraction and analysis using SQL (Even without practical experience, we welcome candidates with a strong desire to learn and aptitude. We provide an environment where you can catch up after joining.)
- Practical experience in marketing for web services or e-commerce sites, or in business development
- Experience in campaign planning and operations
Other Information:
Additional information on Location
Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo
Additional information on English Qualification
TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.
Proof of qualifications will be required by the time of the job offer.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.
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