Media Buyer – Legal Specialist
*This is a remote position that requires you to work closely and collaboratively with a team.*
About Townsquare Ignite:
Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.
Our Competitive Advantage:
- First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
- Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP).
- Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
- Massive Reach: We have access to over 250 billion impressions per day.
- Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
- Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
- Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.
The Media Buyer Opportunity:
Ignite Legal is a performance-driven marketing agency specializing in generating high-quality cases for law firms nationwide. We are seeking a Legal Media Buyer to join our team and play a pivotal role in optimizing paid media strategies that directly drive new case volume for our clients. This role goes beyond traditional campaign management, you’ll be responsible for planning, executing, and optimizing paid search and paid social campaigns specifically tailored to the legal industry. You’ll collaborate closely with Account Management and Sales to ensure that every dollar spent translates into measurable case growth for our law firm partners. The ideal candidate has hands-on experience managing lead generation campaigns in high-intent verticals (preferably legal), thrives in data-driven environments, and is passionate about delivering tangible ROI.
Responsibilities:
- Strategically plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns to drive qualified leads and signed cases for law firms.
- Manage and analyze daily performance metrics such as CPL, cost per signed case, conversion rate, and ROI to ensure optimal performance.
- Identify underperforming campaigns and implement data-driven optimizations to improve lead quality and lower acquisition costs.
- Maintain and monitor budget pacing, keyword strategies, ad copy testing, audience targeting, and geo-optimizations specific to legal service areas.
- Stay on top of legal advertising compliance policies and ensure all ad creatives and campaigns adhere to state bar and platform regulations.
Account Support & Collaboration:
- Partner with the Account Management team to deliver strategic recommendations and campaign performance insights to clients.
- Attend client calls as needed to explain campaign performance, optimizations, and strategy direction.
- Collaborate with Sales and Creative teams to align messaging, targeting, and landing page strategy to maximize conversion rates.
- Contribute to new campaign launches for incoming clients, helping shape paid media strategy from day one.
Reporting & Analysis:
- Build comprehensive reports and dashboards highlighting key KPIs (CPL, conversion rates, LSAs performance, cost per signed case).
- Translate campaign data into actionable insights and present findings to internal stakeholders and clients.
- Continuously test new ad formats, bidding strategies, and landing page experiences to increase case generation performance.
Qualifications:
- Bachelor’s degree or equivalent work experience required.
- 2+ years of experience managing paid media campaigns (Google Ads, Meta, or programmatic) — experience in legal marketing or other lead-gen verticals strongly preferred.
- Proven success managing performance-based campaigns focused on lead generation and conversion optimization.
- Deep understanding of Google Ads, LSAs, Meta Ads Manager, and conversion tracking (Google Tag Manager, GA4).
- Strong analytical skills — comfortable using Excel/Sheets and data visualization tools to interpret campaign results.
- Excellent communication and presentation skills; able to simplify data-driven insights for clients.
- Organized, detail-oriented, and proactive with a strong sense of ownership and accountability.
Benefits:
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
- Competitive salary + bonus program
Why you’ll love working at Townsquare Ignite:
We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights!
TOWNSQUARE MEDIA BROADCASTING, LLC IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Townsquare also maintains a drug and alcohol-free workplace. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.