Media Buyer, Home Services Specialist

Key Account Performance Manager – Home Services Specialist

*This is a remote position that requires you to work closely and collaboratively with a team.*

 

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

 

Our Competitive Advantage:

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
• Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP).
• Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
• Massive Reach: We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

 

The Key Account Performance Manager Opportunity:

The Performance Specialist for Townsquare Ignite’s Home Services Team is a client-facing role focused on retention, growth, and strategic support. You will serve as the main point of contact for vertical-specific advertiser accounts and drive outcomes by ensuring campaigns are strategically planned, managed, and optimized by internal teams.

Vertical experience (home services: HVAC, plumbing, roofing, etc.) is critical to understanding client pain points, seasonality, and customer behavior. While this role does not directly manage campaigns inside platforms, it serves as the quarterback — partnering with Campaign Managers, Search Strategists, Buyers, and Interactive Strategists to ensure proper setup, launch, and optimization. Understanding the capabilities of each digital medium is a crucial pre-requist to this role.

Success in this role is measured by client satisfaction, platform performance, retention, new account growth, and revenue expansion.

 

Responsibilities:

Strategy & Client Partnership

• Serve as the primary post-sale client-facing contact, responsible for building strong relationships to drive retention and satisfaction.
• Lead the strategic direction of client campaigns with a focus on business outcomes and revenue growth.
• Facilitate clear communication between clients and internal teams to maintain alignment on goals, deliverables, and timelines.
• Identify upsell opportunities to deliver added value and encourage incremental investment.
• Conduct regular performance reviews, providing insights and recommendations tied to business goals and KPIs.
• Act consistently in the best interest of the business and uphold high professional and ethical standards.
  
  

Campaign Pre-Launch

• Coordinate with Campaign Managers, Search Strategists, Buyers, and Interactive Strategists to ensure proper setup and launch.
• Support strategy formation to align with business objectives and market context.
• Ensure internal teams understand client objectives, audience, and KPI targets.
  
  

Campaign Post-Launch

• Monitor high-level campaign performance to ensure KPIs are met and ROI goals achieved.
• Provide proactive insights and data-backed recommendations to clients on a routine basis.
• Communicate optimizations, status updates, and next-step priorities directly with clients.
• Help preserve client goodwill and long-term relationship value.

 

Minimum Performance Expectations

Performance Specialists are expected to:

• Maintain a minimum $3,000,000 book of business
• Conduct monthly reporting calls and share reports with all clients
• Maintain 95% month-over-month client retention
• Onboard at least one (1) new client per month

 

Qualifications:

• Experience supporting digital media or strategic accounts; familiar with paid search, paid social, programmatic, or multi-channel campaigns
• Home Services category experience strongly preferred (HVAC, plumbing, roofing, electrical, etc.)
• Ability to interpret performance data and translate findings into actionable insights
• Strong relationship-building and communication skills
• Highly organized, with the ability to manage multiple accounts simultaneously
• A proactive mindset with enthusiasm for helping clients grow
• Agency or client-facing experience is preferred

 

Benefits:

• Competitive Salary + Commission on go-live revenue
• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary + bonus program

 

Why you’ll love working at Townsquare Ignite:

We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights!

 

TOWNSQUARE MEDIA BROADCASTING, LLC IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

 

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.  Townsquare also maintains a drug and alcohol-free workplace. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.