Martech Solution Architecture - Content Lead

Job Description :

Job Title: Martech Solution Architecture - Content Lead

About us: With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the team:

About the role: (TE)

Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. Arthur Guinness, Alexander Walker, and many other dedicated people that followed in their footsteps, cared deeply about the people and businesses they fostered, and the communities in which they operated. Today we stand on the shoulders of these giants and act with the same entrepreneurial spirit. We are a spirited company born of an incredible entrepreneurial legacy. The success of Guinness®, Smirnoff®, Johnnie Walker®, Tanqueray®, Baileys® and many more brands led to the formation of our company in 1997. And we only thrive today because of the talent of our people to grow our brands, old and new, and keep them strong. Our purpose, celebrating life, every day, everywhere means that our brands are part of celebrations big and small. We believe that living our purpose in full is to make the most of life - to be the best you can be at work, at home, with friends, in the community, and for the community.

In CDT, our objective is to provide world-class consumer experiences that drive brand & business growth – whilst doing so in the most efficient and sustainable way. We have stood-up 5 engines, supported by a transversal MarTech Transformation Office, to scale these outcomes in repeatable way – consistent technology, capabilities and operating models across marketing disciplines. We strive to create global tools to support markets and brands to deliver their shape of A&P in a productive manner.

The Martech Solution Architect – Content Lead ensures the right content technologies are in place, integrated, and optimized to deliver effective, secure, and scalable content workflows and assets across the customer journey.

This includes ownership of solutions such as DAM, MAM, PIM, Virtual Content Studio (VCS) for creative adaptation and transcreation enabled by AI, creative review and optimisation platforms, and marketing creative planning and deployment systems. This role bridges creative ambition with technical execution—ensuring content capabilities deliver efficiency, reusability, global scalability, and impactful brand storytelling.

Top Accountabilities:

Technology Roadmaps, Architecture & Design

• Define and maintain content architecture roadmaps across DAM, MAM, PIM, and VCS, aligned with Engine and Product leads and broader Martech architecture.
• Lead the technical architecture for VCS and AI-enabled creative generation and optimisation tools.
• Select appropriate architecture frameworks (e.g., microservices, event-driven, cloud-native) to ensure interoperability and scalability across content systems.
• Translate creative and marketing requirements into architecture patterns, technical solutions and system blueprints.
• Ensure secure and efficient orchestration of content across creation, approval, storage, and distribution platforms.

System Integration & Data Flows

• Architect end-to-end integration across content tools (DAM, MAM, VCS, PIM) with marketing, commerce, media, and analytics platforms.
• Enable bi-directional content flows between brand teams, agency partners, and publishing endpoints.
• Collaborate with data engineering to enrich creative assets with metadata and taxonomy for search, personalization, and insights.

Tool Evaluation & Stack Rationalization

• Evaluate and recommend content management and optimisation tools that enhance speed-to-market, content reuse, and consumer impact.
• Maintain relationships with technology vendors and assess their roadmaps to align with Diageo’s content strategy.
• Identify opportunities to consolidate tools and reduce platform complexity and cost.

Governance, Privacy & Compliance

• Ensure content systems and associated data comply with IP, privacy, rights usage, and brand safety regulations.
• Implement standards for metadata, tagging, asset expiration, and consent management.
• Collaborate with Legal and Compliance to audit and validate content workflows and storage.

Cross-Functional Collaboration

• Partner with Creative, Brand, Media, and Agency teams to ensure content architecture supports creative planning and deployment needs.
• Work closely with Product and Tech Leads to integrate content systems into broader Martech workflows.
• Align with Enterprise Architects and D&T to ensure consistent and compliant architecture delivery.

Performance Optimization & Scalability

• Monitor system performance across content platforms and implement performance tuning as needed.
• Design scalable architecture to handle increasing content formats, channels, and localisation demands.
• Support growth of AI-based creative tools, asset intelligence, and performance-driven content personalisation.

Documentation & Knowledge Sharing

• Produce and maintain architectural documentation, including diagrams, content flow maps, integration specs, and security models.
• Lead architecture reviews and share best practices across global content and Martech teams.

Qualifications and experiences:

• 10+ years of experience in IT or software architecture, with at least 5 years focused on content technologies in a marketing context.
• Strong domain expertise across DAM, MAM, PIM, VCS, content orchestration, and AI-driven content production.
• Experience integrating creative tools and content systems with media, campaign, and digital experience platforms.
• Strong knowledge of metadata standards, content lifecycle management, and digital rights enforcement.
• Excellent stakeholder management, with a track record of partnering across Creative, Marketing, Tech, and Agency teams.
• Ability to articulate technical concepts to both creative and technical audiences.

Success is seen as:

Success is seen as:

·       Delivery of a cohesive and scalable content architecture aligned to Diageo’s creative and marketing ambitions.

·       Tangible improvements in speed-to-market, asset reuse, and creative performance through architectural excellence.

·       Effective governance and integration across all content-related tools and platforms.

Future-ready architecture supporting AI-based creative solutions and omni-channel content delivery.

Experience / skills required: (TE)

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Rewards & Benefits Statement: (TE)

Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Bangalore Karle Town SEZ

Additional Locations :

Job Posting Start Date :

2025-12-09