MarTech Lead

About the Team

The Growth & Media team at Stitch Fix is responsible for driving new client acquisition and existing client retention and reactivation through strategic paid marketing campaigns. Our commitment to data-driven personalization extends into our marketing where we leverage experimentation, rigorous data analysis, and creative storytelling to fuel scalable and efficient growth. We manage a substantial budget across online and offline channels, collaborating cross-functionally with brand marketing, creative, data science, product, and finance to deliver measurable impact.

About the Role

We’re looking for a MarTech Lead to own the systems, integrations, and tracking that enable Growth Marketing and our business partners to operate with speed, precision, and confidence. You will manage our end-to-end tracking infrastructure, from Google Tag Manager to our Customer Data Platform, driving reliable client signals, scalable audience activation, and continuous innovation across the MarTech stack.

You're excited about this opportunity because you will…

• Own end-to-end management of Growth Marketing tracking via Google Tag Manager (GTM)
  • Support both client-side GTM (data layer + tagging) and server-side GTM (server integration + API calls).
  • Implement, QA, and optimize tags, triggers, and variables.
  • Collaborate with engineering to manage and QA data layer payloads.
• Troubleshoot and resolve data discrepancies between GTM, analytics, CDP, and ad platforms.
• Own app tracking, including signal instrumentation and QA – a key enabler as we prioritize app growth.
• Maintain and improve the data architecture of our CDP (Blueshift) to unlock richer personalization and efficient operations.
• Partner with engineering, product, and channel owners to deliver high-impact initiatives on the MarTech roadmap.
• Partner with product and brand marketing to holistically support new feature launches.
• Configure and manage audience segmentation and activation across CDP, LiveRamp, and ad platforms.
• Work closely with BI/Analytics to ensure clean data pipelines powering dashboards and reporting.
• Support campaign measurement and attribution, ensuring marketing teams have trusted and actionable data.
• Optimize ad trafficking and launch processes to accelerate paid marketing velocity.
• Partner with Legal and Security teams on consent management and data governance (e.g., CCPA compliance).
• Stay up to date on AI, personalization, privacy, MarTech, and AdTech trends to advise and evolve our ecosystem.

We’re excited about you because…

• You have 4-6+ years of experience in marketing analytics, MarTech, AdTech, or growth tracking roles.
• You are a Google Tag Manager expert, including data layers, client-side and server-side tagging, and debugging tools.
• You have strong experience with mobile app tracking frameworks (e.g., Firebase, MMPs).
• You bring a deep understanding of CDPs (Blueshift a plus) and audience activation workflows.
• You have hands-on experience with downstream platforms like LiveRamp and major ad platforms (Meta, Google, Pinterest, TikTok, etc).
• You are skilled at translating complex technical details into clear, actionable plans for partners.
• You love enabling teams with reliable data, automation, and scalable infrastructure.
• You thrive in ambiguous and collaborative environments, proactively finding paths to progress.
• You care about both data quality and speed-to-market, knowing when to optimize for each.

Why you'll love working at Stitch Fix...

• We are a group of bright, kind people who are motivated by challenge. We value integrity, innovation and trust. You’ll bring these characteristics to life in everything you do at Stitch Fix.
• We cultivate a community of diverse perspectives— all voices are heard and valued.
• We are an innovative company and leverage our strengths in fashion and tech to disrupt the future of retail. 
• We win as a team, commit to our work, and celebrate grit together because we value strong relationships.
• We boldly create the future while keeping equity and sustainability at the center of all that we do. 
• We are the owners of our work and are energized by solving problems through a growth mindset lens. We think broadly and creatively through every situation to create meaningful impact.
• We offer comprehensive compensation packages and inclusive health and wellness benefits.