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Position Summary
The Marketing Insights Lead plays a crucial role in analyzing bank, customer and product behaviors to drive bank decisions. They leverage their technical expertise to uncover valuable insights from large datasets, enabling smarter decision-making and more effective marketing strategies. This role provides exceptional insight through the design and delivery of insightful, actionable analytic solutions.
Essential Duties and Responsibilities
- Develop and Maintain Advanced Reporting Standards: Design, implement, and optimize reporting frameworks to enable leadership to evaluate marketing performance, system integration, and strategic objectives effectively.
- Collaborate on Data Strategy and Requirements: Partner with cross-functional teams, including marketing, sales, and IT, to define business requirements, formulate key business questions, and develop data-driven strategies.
- Leverage SQL Expertise for Data Analysis: Utilize advanced SQL skills to extract, transform, and analyze diverse first-party and third-party datasets, delivering actionable insights to inform marketing and business decisions.
- Translate Requirements into Actionable Insights: Convert high-level business objectives into specific, data-driven recommendations to drive marketing strategy, campaign optimization, and customer engagement.
- Support Marketing Planning and Audience Development: Conduct in-depth analyses, including customer profiling, segmentation, and cohort analysis, using dashboards, SQL queries, or advanced analytics tools to inform target audience strategies and marketing initiatives.
- Analyze and Optimize Marketing Performance: Perform detailed analysis of digital and traditional marketing data to support campaign optimization, measure ROI, and enhance overall marketing effectiveness.
- Communicate Insights Effectively: Develop and deliver compelling presentations and visualizations to communicate data-driven insights and recommendations to stakeholders at all levels.
- Utilize Marketing Analytics Tools: Apply proficiency in marketing management and analytics platforms (e.g., Google Analytics, Power BI, CRM systems, or marketing automation tools) to drive insights and streamline reporting processes.
- Ensures that all departmental documents and activities are performed in compliance with applicable laws, regulations, policies and procedures as applicable to this position, including completion of required compliance training.
- Performs other duties and responsibilities as assigned.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Skills
- Strong communication and consultative skills that support translation of business objectives into technical solutions, working with both technical and non-technical stakeholders.
- Strong interpersonal skills with the ability to collaborate effectively with cross-functional teams.
- Strong analytical skills with the ability to solve practical problems and interpret complex data.
- Proven attention to detail in testing, validating, and maintaining high-quality data outputs, ensuring accuracy and reliability in all reports, analyses, and deliverables.
- Ability to read and comprehend simple instructions, short correspondence, and memos.
- Ability to read and interpret documents such as procedure manuals, general business correspondence and/or journals or government regulations.
- Ability to read, analyze and interpret financial report and/or legal documents.
- Ability to write routine reports, simple-to-business correspondence, and procedures.
Computer Skills
- Highly proficient in the Microsoft Suite
- Proficiency in data analysis tools (e.g., SQL, Python, R)
- Proficiency with BI tools such as Power BI, Cognos, Tableau, etc.
- Experience with ETL tools
- Understanding of file management concepts, processes, and tools
Education and/or Experience
- BS/BA Degree (four year) from an accredited university/college AND
- At least five years of experience as a Business Intelligence Developer, Data Analyst, or role with experience in data analysis and business intelligence
Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications.