Marketing and Event Coordinator
Ash Brokerage
Fort Wayne, IN
About Ash Brokerage
For more than 50 years, Ash Brokerage has been dedicated to impacting lives. We were founded on the power of relationships, and that still drives our culture today. Our team of almost 375 is the same service-centered culture as we were in 1971.
Ash Brokerage works with financial professionals to help find, understand and process insurance and retirement solutions to protect clients in every stage of life. As part of the Integrity Marketing family, we help people protect their health and wealth for the good days ahead and make the most of what life brings.
Primary Responsibilities
In this role, you’ll experience the best of both worlds – blending creativity, marketing and events into one dynamic opportunity. With a sharp eye for detail and a passion for crafting memorable experiences, you thrive on elevating every touchpoint, whether it’s a client’s journey through an event or a marketing interaction. You’re a go-getter: organized, self-motivated, energetic and creative. You understand the power of a strong first impression – whether in person or online – and take pride in ensuring every aspect of a project runs seamlessly. From the simplest details to the most complex initiatives, you’re always ready to dive in and execute with precision. With a knack for seeing both the big picture and the smallest details, you bring unforgettable experiences to life. You will play a key role in creating and deploying marketing communications, developing and executing events and managing vendor relationships.
Responsibilities – Creative Marketing
- Lead the operation and maintenance of digital print press and other print production equipment
- Print, assemble and ship marketing orders with consistent accuracy according to established guidelines
- Ensure proper stock levels are maintained for all print materials and promotional items
- Empowers sales team through proactive guidance, ensuring marketing requests are not only fulfilled but also strategically optimized.
- Review incoming form requests, make appropriate updates and identify related materials that need changes to maintain consistency
- Collaborate with the social media team to create and schedule posts aligned with the content calendar, providing graphic and video support to ensure consistent messaging and timely execution
- Update website content management systems with revised documents, blogs, events and news articles
- Update digital signage throughout the building using cloud-based software
- Create and send emails and newsletters using ready-made templates in our email marketing automation platform (Hubspot), making sure content fits the audience and follows brand guidelines.
- Craft, review and distribute company-wide internal communications in partnership with department leaders
- Source stories and updates across departments, crafting original articles that highlight company culture, milestones and employee achievements.
Responsibilities – Events
- Source event venues using the request for proposal (RFP) process and provide comparative venue assessments for executive decision-making
- Source, vet, manage and negotiate event contracts for hotel, transportation, meals and activities and ensure expected expenses are within budget
- Establish key milestones and deadlines for events and build a timeline accordingly using project management software
- Maintain event invitation and registration lists and provide event reports as needed
- Review and analyze post-event evaluations and make suggestions to improve future events
- Create an occasion for each event in CRM for tracking purposes and report on results
- Provide comprehensive trade show support through coordination of booths, marketing materials, signage, giveaways and more
- Manage logistics of tradeshow assets to ensure timely delivery and pickup to avoid delays or penalties, using third-party vendors where applicable
- Partner with sales team to coordinate booth availability, guide efficient use of booth resources and create pre-and-post trade show communications
- Coordinate and manage community events, including negotiating contracts, tracking and monitoring payments, scheduling rooms and communicating logistic information to Fort Wayne leaders as needed
- Assist in logistical execution of events, including audio-visual support for both community and Ash-hosted events (travel may be required)
- Manage and execute multi-week employee engagement initiatives
- Assist in creation, coordination and distribution of a variety of digital and print event materials
- Create, coordinate and disseminate event communications internally and externally
Responsibilities – Overall
- Manage multiple projects simultaneously in a fast-paced, time-sensitive environment
- Perform other duties as required
Talents and Abilities
- Excellent organizational and confident communication skills
- Excellent interpersonal and marketing communication abilities
- Strong attention to detail
- An eye for visual layout and graphic design
Education/Experience
- Bachelor’s degree in marketing or communications,
- 3 years of experience in a marketing, hospitality or event planning role
- Basic knowledge of Adobe Creative Suite, especially InDesign and Photoshop, and Microsoft Office programs
- Prior experience with print fulfillment is a plus
- Prior experience with content management software is a plus
About Integrity
Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.
Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.
Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.
Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.