The North Tarrant Express (NTE) was the first design-build-finance-operate-maintain managed lanes project in Texas and consisted of the complete reconstruction of 13.3 miles of the existing I-820/SH-183 corridor between Dallas and Fort Worth. Since opening in October 2014, nine months ahead of the contracted completion date, the general highway lanes are experiencing a 70% decrease in congestion time and a 15% increase in average speed. This Cintra-led project has doubled capacity and significantly improved mobility along this heavily congested corridor that traverses the heart of six cities through Northeast Tarrant County.
The North Tarrant Express 35W (NTE 35W) project spans 16.8 miles from I-30 in downtown Fort Worth to Eagle Parkway at the north end of Alliance Airport. The project is operated and maintained by the Cintra-led consortium in North Texas. This project has improved mobility by adding additional road capacity through a combination of general highway lanes and continuous frontage roads, along with tolled express lanes that use variable pricing to keep traffic moving.
The LBJ Express (LBJ) is currently the largest P3 operation in Texas and one of the largest ever undertaken in the U.S. It is a regionally-significant transportation improvement project in North Texas that is relieving severe congestion in the dense urban area of north Dallas. In 2009, the Cintra-led consortium was selected to complete the design, construction, finance, operation, and maintenance of the project along I-635 and I-35E. Since opening in September 2015, the general highway lanes are realizing a 60% decrease in congestion time and a 10% increase in average speed.
What makes us different?
Our people come first. We want every single employee to develop both professionally and personally. With a strong focus on growth potential, we look to our internal employees as potential candidates for both national and international opportunities. We aim to achieve greatness by promoting from within every chance we get. We work hard and play hard and strive every day for success and achievement. With a diverse group of professionals working in a fast-paced environment, we achieve milestones constantly. And if that weren’t enough, we also offer our employees highly competitive insurance benefits, Paid Time Off, and a matching 401(k) program.
The Marketing & Customer Engagement Manager will have the opportunity to leverage a combination of strategic, quantitative, technical and presentation skills to deliver impactful analyses and easy-to-understand insights.
Essential Duties and Responsibilities:
Responsible for the strategic planning and management of the data driven marketing strategy while ensuring a consistent brand message and quality. Develop roadmap for email campaigns, promotions, social media, and customer acquisition.
Identify and perform marketing-focused analyses and campaigns that connect consumer data/insights with actionable business opportunities
Develop a base knowledge of customer spending trends and segmentation and create targeted marketing campaigns based on the analysis.
Initiate, develop, and perform simple to increasingly complex analytical projects centered around understanding customer behavior and motivations that can lead to better informed business decisions aimed at maximizing revenue.
Continuously improve upon strategy and company goals by monitoring campaign results, analyzing key metrics and presenting analysis to leadership
Design, implement, and facilitate the marketing and customer education plan for the projects
Budget planning and control
Oversee the contractual relationship with the marketing suppliers and the work produced by the marketing agencies
Edit materials according to specific market or customer requirements
Develop promotional materials including marketing collateral and print copies
Coordinate with Corporate Affairs department in the implementation of the media plan
Coordinate marketing efforts with other stakeholders (NCTCOG, TxDOT, NTTA, etc.)
Monitor and update contents for the companies’ website
Work with the Revenue Management Department to identify strategies around promotions, discounts, loyalty programs, etc. in order to increase Managed Lanes Usage
Create insights out of customer trends
Understand and manage marketing spend and adhere to a budget
All other duties as assigned
Qualifications (Knowledge, Skills & Abilities):
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required to fulfil those duties. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education & Experience:
Bachelor’s degree in marketing analytics or strategic communications
10+ years of full-time, organizational experience that includes consumer insights and analytic data modeling, complex financial and consumer-facing marketing analyses, related business planning, and supporting system integration
Professional Qualities:
Detail-oriented with the ability to manage projects from inception through execution
A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
Self-starter with hands-on approach
Ability to professionally communicate with other department heads and leverage them to coordinate with the marketing efforts
Expert enterprise-level business analysis skills, including the ability to gather, organize, scrutinize, analyze, and interpret large datasets and then make actionable, sustainable business recommendations based upon those analyses
Highly proficient ability to effectively develop and deliver simple, impactful presentations from complex data and analytic insights using charts, graphs or other representations to audiences of varying responsibility within the company
Expert verbal and written communication skills; ability to communicate effectively with others using spoken and written English, including the ability to communicate effectively with audiences of varied responsibility and quantitative understanding
Displays imagination and originality in their work; consistently raises new ideas; questions the status quo
Computer Skills:
Expert working knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint) and Adobe Premier.
Work Environment & Physical Demands:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment may be moderate to high at times given that the employee will be working around heavy machinery
Some roadway travel required
The employee must be able to individually lift and/or move up to 50 lbs.
The employee is frequently required to stand, walk, drive and sit for long periods of time