Manager, Programmatic

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

 

THE ROLE:

Our Programmatic Managers are our resident experts in programmatic and direct buying; negotiating direct deals, building stellar full funnel media plans, and optimizing with complete precision. They are responsible for keeping on top of industry-wide trends, developments, and best practices and putting them to optimal use for each client’s programmatic and/or direct buy initiatives.

You’ll be part of a cross-functional team that includes activation (Paid Search and Paid Social), Ad Operations, Integrated Planning, Client Partners, and Data Strategy; all working to make sure client needs are anticipated and met. 

As a Manager, Programmatic, you will be responsible for the following key areas: 1) design and execution of programmatic and/or direct buy tactical strategy 2) act as a subject matter expert in programmatic and direct buys for your assigned clients by answering client communication and leading weekly calls 3) project management accounts you own.

 

WHAT YOU’LL DO:

We expect Managers to have a solid foundation of programmatic and direct buy account management skills, from tactical strategy to execution, and proven analytical and problem-solving skills. 

We expect the proficiencies listed below:

• Delivering tactical programmatic and/or direct buy strategy geared towards achieving or exceeding client efficiency and growth
• Account management and completion of campaign builds and optimization in DSPs within agreed upon timelines
• Accountability for monitoring campaigns and pacing daily to ensure delivery of budgets and KPI targets
• Collaborating on roadmaps, testing plans, reporting dashboards, and QBRs/FBRs to meet client needs and goals
• Ability to quantify and prioritize initiatives that will have greatest impact on account performance while balancing long term growth initiatives
• Implementing testing initiatives in key areas such as creative, audience segmentation, placement, format, publisher, and ad tech partner negotiation/selection
• Ensuring all account programmatic management efforts go through a QA process and are executed/delivered error free
• Supporting Client Partners with account communications, recommendations, slides, and tactical plans for programmatic and direct buys, ensuring a clear, consistent, and strategic vision is set for clients
• Following SME’s and consistently attending DEPT®’s training opportunities to stay up to date on agency POVs, thought leadership, industry trends, partnership capabilities. Continuously expanding knowledge of programmatic and direct buy best practices.
• Collaborating with internal teams across clients businesses (Paid Social, Paid Search, SEO/CRO, Planning/Strategy, Data Strategy, etc.) to deliver upon clients goals.

GROWTH EXPECTATIONS

Over time in the role, we expect Managers to be responsible for learning and understanding higher-level concepts as below:

• Active delegation, coaching, and mentorship to Associates & Sr Associates  
• Understand the business model and objectives of their client’s businesses and how programmatic and direct buys play a key role in each stage of the funnel
• Contribute to agency thought leadership and case studies 
• Effective management of a direct report through skill development, guiding growth opportunities, and consistent support around employee work-life balance and morale.

 

WHAT YOU BRING:

• Advanced understanding of programmatic and direct buys, keenly understanding how they fit within the a full funnel strategy
• A minimum of 4 years’ experience in programmatic advertising and a minimum 1 year of experience in a client-facing digital marketing role
• 2 years’ experience trading in DV360 and/or The Trade Desk
• Comfort and proficiency in utilizing pivot tables and VLOOKUP function in Excel and/or Google Sheets for reporting and data analysis for insights
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal stakeholders or external clients
• Experience establishing relationships and working directly with publishers, SSPs, data, and/or adtech partners 
• Strong written and verbal communication skills

WHAT IMPRESSES US

• A Google Analytics certification
• Experience in managing programmatic campaigns in Google Ads (GDA and YouTube) and Amazon DSP
• Energetic, passionate, and creative programmatic enthusiast; eager to roll up your sleeves and be hands on and learn
• Enthusiasm to grow in programmatic, embodying a “forever student” mentality
• Entrepreneurial spirited and a self-starter; able to work both independently and in a team environment

 

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package:

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

The anticipated salary range for this position is $65,000 - $85,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.  

 

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

 

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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