Manager Paid Social User Acquisition

About the Role

PrizePicks is seeking a highly analytical and hands-on Manager, Paid Social User Acquisition to drive performance and manage creative across key social platforms. This person will play a critical role in scaling our paid social acquisition efforts efficiently across Meta, TikTok, Snap, Reddit, and X. You’ll own strategy and execution, managing budgets, launching campaigns, testing audiences, and optimizing creative in close collaboration with our in-house and agency teams.

We're looking for someone with strong technical chops, a bias for action, and a deep understanding of how to drive growth in a mobile app environment.

What you’ll do:

• Oversee 9 figure annual media budget, ensuring efficient allocation of resources and alignment with business priorities
• Own the day-to-day strategy, execution, and optimization of paid social campaigns across Meta, TikTok, Snap, Reddit, and X
• Partner with our in-house Creative Strategy lead to execute creative tests with speed and structure
• Coordinate creative production driving insights into content via internal and external creative teams
• Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
• Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
• Drive efficient CAC through rigorous testing, audience expansion, channel diversification, and creative iteration
• Collaborate with cross-functional teams including Creative, Analytics, CRM, Product, and Engineering
• Work closely with our external agency to ensure flawless execution, testing velocity, and budget pacing
• Leverage tools like Ads Managers, AppsFlyer, and Tableau to monitor performance and uncover opportunities

What you have:

• 5+ years of hands-on paid social experience managing performance-focused campaigns at scale
• Previous experience in fantasy sports, mobile gaming, or consumer apps is a plus, but not required
• Strong executional chops with Meta & TikTok Ads Manager plus at least 1 other platform (Snap, Reddit, or X)
• Experience owning an annual performance budget over 8-figures
• Experience leveraging AI-driven tools to build and iterate on ad creatives while applying deep knowledge of creative strategy and testing frameworks to identify, scale, and optimize high-performing concepts across channels.
• Experience managing platforms based on different campaign optimization goals including CAC and ROAS
• Proficiency in campaign analytics and performance reporting (Tableau and AppsFlyer)
• Deep experience with Social creative including best practices, creative testing, and effective ad types on a per platform basis.
• Highly organized, collaborative, and a self-starter — comfortable operating with autonomy in a fast-moving environment
• Experience working cross-functionally with creative, product, and analytics teams
• Strong written and verbal communication skills, including the ability to present to senior leadership

Where you’ll live:

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote

Working at PrizePicks:

The typical salary range for this position is $90,000 to $105,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your 

recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting. 

 

Date Posted: 11/11/25