Manager, Media Strategy

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. 

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

 

THE ROLE

AG1 is seeking a strategic, analytical, and collaborative Manager, Media Strategy to help elevate and scale our paid media efforts across video, social, and emerging platforms. Reporting to the Director, Brand Media, this role will serve as a key partner in shaping multi-channel media strategies, managing agency relationships, and driving insight-led decision making that fuels growth and brand relevance.

This role sits at the intersection of media planning, cross-functional partnership, and creative guidance. The ideal candidate combines strong paid media expertise with the ability to translate performance insights into clear recommendations that influence creative development, channel investment, and campaign execution. They will work closely with internal stakeholders and external partners to ensure our media programs are efficient, audience-led, and continuously optimized.

 

WHAT YOU’LL DO

• Manage day-to-day execution of paid campaigns—including testing, optimizations, and scaling—either directly or in partnership with agency teams.
• Partner with agency media teams to guide planning, ensure flawless execution, and uphold strategic rigor across all buys.
• Support media mix and channel planning by evaluating performance data, audience insights, and market trends.
• Analyze campaign performance and translate insights into actionable creative and media recommendations
• Distill performance insights into clear, strategic updates that influence cross-functional decision-making and campaign direction
• Provide strategic input on media mix planning to ensure a balance of brand and performance efforts across channels
• Serve as a connector between Brand Media, Creative Strategy, and Acquisition teams to ensure creative output and media decisions are cohesive, efficient, and measurable
• Partner with Creative Strategy to share performance insights, help shape briefs, and guide the development of high-performing media assets (e.g., UGC, testimonial, brand storytelling, and platform-native formats).
• Inform creative best practices by aligning platform-level learnings with cross-functional creative planning and experimentation. 
• Identify new opportunities within existing channels and evaluate emerging platforms that could support AG1’s growth goals.
• Stay current on platform trends, media innovations, and creative formats to ensure AG1’s paid media programs remain competitive and future-ready.

 

WHAT WE'RE LOOKING FOR

• 3-5 years of experience in creative strategy, media buying, or full-funnel marketing 
• Hands-on experience managing and optimizing paid media campaigns across Meta, TikTok, Google (YouTube, Demand Gen), Linear, Connected TV (CTV), and DSP platforms (display, OLV), including end-to-end ownership of planning, activation, audience targeting, creative testing, performance analysis, and budget optimization
• Strong understanding of performance marketing principles with a passion for storytelling and creative excellence 
• Demonstrated ability to write clear briefs, guide content development, and translate data into creative decisions
• Excellent collaboration and communication skills, with the ability to work cross-functionally and independently 
• Ability to thrive in a fast-paced environment with a consistent “can-do” attitude
• A desire to follow broader cultural conversation across social media around key topic areas: health and wellness, sports, etc.

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $84,000 - $108,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Please consult our Privacy Notice (https://drinkag1.com/privacy) to know more about how we collect, use and transfer the personal data of our candidates.