Position Summary
Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.
People | Excellence | Change | Integrity | Co-prosperity
Role and Responsibilities
Role & Responsibilities
We are currently seeking a strategic and data driven Manager, Integrated Media for the Mobile Experience Division. The integrated media manager will be responsible for supporting the senior manager in leading, and executing full funnel media strategies (across all channels) inclusive of recommendations, implementation, and reporting. The ideal candidate will have a strong background in media planning, and buying, a deep understanding of the media landscape, and a passion for innovation, technology, and storytelling. Other responsibilities include managing external agency partner(s) and driving internal and external communication of strategy, plans, timelines and budgets. The role will also include working closely with the agency on monitoring and optimizing plans to ensure positive brand and business impact.
- COMMUNICATIONS PLANNING APPROACH:
- Keen understanding of the role media plays within the consumer marketing ecosystem, how media performs alone, how they perform together and how they are constantly changing
- Passion for understanding consumer behavior (qualitatively and quantitatively), with ability to translate into actionable strategies and plans
- Ability to develop and implement differentiated media strategies that connect paid, owned, earned and deliver exponential breakthrough and ROI from upper through lower funnel.
- Proven ability to develop media strategies (within the larger communications framework) that deliver on brand goals and objectives
- Experience developing campaign and channel specific measurement plans
- Identifies or creates new opportunities/partnerships that can meet business needs
- STRATEGIC THINKING:
- Function as a support to Director and Senior Manager across strategy, planning and buying of media, building relationships with partners and key stakeholders
- Skilled at audience development and analysis
- Realizes the keen importance of brief development and delivery, towards getting the best work from partners
- Build and evolves platform strategies by maintaining and building vendor relationships and fostering a deep understanding of the marketplace
- Can leverage analytical fluency to find insights based on available data and reporting
- Approaches tasks and goal with a problem-solving lens
- Knows how to prioritize and build timelines to balance work and achieve goals
- ANALYTICAL FLUENCY:
- Comfort understanding and reviewing data sets (media and non-media), with an ability to hone insights from linear and non-linear information
- Able to interpret brand/media measurement and reporting to inform the strategic planning and optimization process
- Understanding of marketing mix modeling (MMM) and multi touch attribution (MTA)
- Can translate KPIs from objectives throughout the process and work to develop measurement plans
- Thirst to understand culture and consumer behavior holistically, and translate it into media strategy
- Ability and willingness to critically think through objectives and explore alternative territories
- PRESENTATION & COMMUNICATIONS SKILLS:
- Adept and articulate when presenting
- Strong interpersonal communication skills
- Ability to present complex themes in simplified terms
- RELATIONSHIP MANAGEMENT:
- Highly skilled at establishing rapport with co-workers, understanding the interdependencies that exist between teams and push for constant collaboration
- Drive innovative partnerships across key partners (Google, Meta, Reddit, Spotify etc.)
- Responsible for building strong two-way relationships with agency partners
- Ability to balance publisher/partner relationships, maintaining Samsung’s interests central
CHARACTERISTICS OF SUCCESS
- DATA-DRIVEN DECISION-MAKER: Ability to synthesize data and identify what is most critical for success. Always leverage sound business judgment and analytics to make bold decisions.
- PASSION: People with an infectious spirit who are passionate about the tech industry, our consumers, our brands, our customers, and winning. You see this job as a career, and not just a job.
- ENTREPRENEURIAL SPIRIT: People who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.
- DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency. You need to be meticulous and agile.
- CHANGE AGENT: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, remove barriers, and lead the change
Skills and Qualifications
Minimum Qualifications
- Passion for Media, manifesting in a passion for continuing media education
- Bachelor’s Degree
- A minimum of six (6) years of media strategy, planning and buying experience agency or client side, with at least three (3) years working with large (Fortune 500) advertisers
- Strong fluency with all forms of media traditional, digital and emerging
- Experience with media project management including presenting and reporting on media plans
- Solid data and analytical understanding and comfort
- Experience with Comms/Media brief writing and editing
- Strong project and people management skills
- Comfort with budget management and tracking
- Annual air-travel may be 10%-15%
Preferred Qualifications:
- Experience in a fast-paced, high-volume media environment with limited staff capacity.
- Knowledge of digital media trends and their impact on budgeting and billing methodologies.
- Leadership experience in managing and developing high-performing teams.
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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
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