Lead Professional, Brand Marketing, Running, Germany

Lead Professional Brand Marketing, Running, Germany

Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It’s a place to explore potential, obliterate boundaries, and push out the edges of what can be. The company looks for people who can grow, think, dream, and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders, and visionaries. At NIKE, Inc., it’s about each person bringing skills and passion to a challenging and constantly evolving game.

About This Position

As Lead Professional Brand Marketing, Running, you will be based in Berlin and join the Germany & Nordics territory marketing team. Your mission is to bring Nike’s Sport Offense to life in Germany through key relationships with individuals, communities, and places that matter most. You’ll dimensionalize Running and leverage on-the-ground connectivity to youth, sport, and culture.

You will amplify global and geo campaigns through local executions, ensuring Nike’s Sport Marketplace in Germany shows up as pinnacle and sharply connected to our sport vision. You’ll fuel Nike’s global engine with sharp, relevant consumer insights that can scale.

Who You’ll Work With

You’ll be part of the Germany & Nordics Brand Marketing Team, reporting directly to the Director Brand Marketing (Running, Training, Agile), Germany & Nordics. You’ll collaborate regularly with EMEA HQ teammates and work cross-functionally with partners such as Retail Brand, Sports Marketing or Energy Marketing. Building strong relationships with key partners in the territory with the faces and organizations that best represent our brand is central to your role.

You’ll also maintain a strong connection to the Geo Brand Running team in EHQ.

Who We’re Looking For
You’re a forward-thinking, experienced brand marketeer with a deep love for running. You know how to turn insights into ideas, and ideas into storytelling that resonates. You thrive in fast-paced, collaborative environments and are ready to drive impact on both local and regional scales. You bring a growth mindset, experience in matrix management, and a passion for innovative and emotive storytelling.

What you bring:

• Extensive experience in brand and/or brand functional management, with a strong focus on cross- functional marketing.
• Track record of development and timely execution of marketing brand plans. Proven ability to lead, influence, execute and hindsight marketing plans.
• Love For the Sport: Strong understanding of and passion for Running & its wider culture.
• Consumer Journeys: A deep understanding of our key consumer in Germany and the ability to turn insights into action to build cohesive plans across Nike’s full marketing channel mix.
• Core Marketing Skills: Ability to independently utilize knowledge, skills, and abilities to drive projects, resolve complex problems & navigate cross functional teamwork.
• Enterprise thinking: Ability to foster effective teamwork, promote team spirit and experience in leading others
• Relationship management:  Proven experience identifying, owning and managing external relationships with individuals and organisations, aligned to Nike’s strategic objectives
• A flexible, proactive mindset and comfort working in fast-moving, evolving environments

What You’ll Work On
Reporting to the Director of Brand Marketing Running,Training & Agile Germany & Nordics, you’ll be responsible for delivering Nike Running’s brand impact across Germany.

You’ll lead the planning and execution of seasonal brand campaigns, from concept through to activation. You’ll bring energy and precision to product launches, running moments, and the work that keeps Nike Running at the forefront of the sport.

Your work will connect Nike’s global running strategy to local audiences in ways that are authentic, meaningful, and forward-looking. You’ll manage cross-functional alignment, foster key partnerships, and ensure every execution reflects the voice of the German running consumer while staying true to Nike’s broader brand direction.

Closing date 9th January 2026, Interviews will follow during January.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete in the world. NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.*