Lead, Integrated Media Marketplace & Capabilities Asia Pacific / Latin America (APLA)

This position is based at our awe-inspiring campus in Beaverton, Oregon.

WHO YOU’LL WORK WITH
APLA (Asia Pacific & Latin America) is one of Nike’s most vibrant and culturally rich geographies. It spans fast-growing markets across Asia-Pacific, India, and Latin America, each with unique consumer behaviors, digital ecosystems, and cultural touchpoints. This diversity makes APLA a powerhouse for innovation and storytelling, where local relevance meets global brand vision. APLA is Nike’s Edge.

Media in APLA is integrated, agile, and deeply localized, designed to connect with consumers in meaningful ways across multiple territories. As part of the APLA Brand Marketing organization, our team works cross-functionally to activate Marketing programs that help propel the Brand and the Business into the future. Media execution in APLA thrives on partnerships between Geo, Territory, and Global teams, cross-functionally with Brand, Creative, Digital Marketing, Retail and our Direct Business teams.

You will report to the Senior Director, Integrated Media and partner with our Nike Territory Media teams, Media agencies at Geo and Territory, Media partners, Nike Tech and our Global organization to push the boundaries of what’s possible against an Always On and Marketplace first offense.

WHO WE ARE LOOKING FOR
We are seeking a seasoned marketing Media to join our team in a pivotal, highly cross-functional roll. The ideal candidate is passionate about advertising technology and has considerable experience working across digital and retail teams, technical teams, media experts, and ad partners to improve the journeys that enables us to successfully activate a connected plan. They thrive working and prioritizing multiple projects simultaneously in a matrixed organization while bringing all key stakeholders along for the ride.

Team fit is crucial. We are looking for a curious self-starter and a willing teammate who takes pride in ownership and wants to continuously drive for better. You are the ‘team-sports’ type and thrive maximizing the output of the whole team, not just the individual.

WHAT YOU BRING

• Bachelor's degree in Marketing, or related field; will accept any suitable combination of education, experience and training
• 6+ years’ experience in media advertising with a focus on activation, experimentation and omni-channel tactics
• Knowledgeable in ad technology – data backbones, clean rooms, measurement, CDP, digital product, etc.
• Ability to navigate matrix organizations and influence teams
• Strong analytical skills & comfort with getting your “hands dirty” diving deep into the projects alongside Digital Marketing, Retail Marketing, and Ad Tech professionals
• Detail-oriented with strong project management skills with the ability to prioritize and manage multiple tasks simultaneously.
• Excellent written and verbal communication skills, including building persuasive presentations to advocate for advancement in the media space
• Proven track record of working highly-collaboratively and cross-functionally, including with various marketing subject areas, data and technical teams
• Great teammate - positive mentality. Ability to rapidly learn new things
• Ability to travel approximately 10% of the time

WHAT YOU’LL WORK ON
You will be responsible for working across our Paid Media and adjacent teams to ensure we are connecting our strategies and tactics across Brand x Sport x Product with our 365 & Always On x Consumer Moments that sit horizontal across our Owned ecosystem (Nike Direct x Retail), maximizing the use of technology and data to steer and optimize our multi-million dollar media programs. You will partner heavily with the Geo Sport Media teams, Geo Digital Marketing and Retail Marketing teams, local Territory Media teams, Global Media teams to drive connection and seamless journeys

Responsibilities include:

• Partner deeply with our media agencies to develop and execute integrated media strategies and frameworks across APLA geo to align with Brand x Business priorities
• Leads our Always On/365 & Consumer moments offense in partnership with Business teams
• Collaborate with Sport IM Leads to connect seasonal journeys across Product Impact x Marketplace
• Collaborate with Digital Marketing, Owned, & Retail to drive opportunities for integration
• Manage test & learn and experimentation roadmaps for Territory execution
• Lead Martech/Adtech capabilities in partnership with Geo Media agency
• Works closely with Global Data & AdTech + Global Tech for PMT initiatives
• Partner with Territories on tech roadmap and implementation (Data Foundation, automation, CAPI, Clean Rooms, Taxonomy, Ad serving, Web/App Parity, etc.)
• Staying current with and share industry trends and best practices and continuously refining strategies, tools, methods and privacy evolutions

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.