Lead Generation Specialist

Job Summary

As a Lead Generation Specialist at TD Synnex/Shyft Global Services, you will be responsible for identifying and qualifying potential sales leads to support our sales team and drive business growth.

Job Responsibilities

- Conduct research to identify new business opportunities and target accounts through various channels, including online databases, social media, industry publications, and networking events.

- Develop and execute outbound lead generation strategies, including email campaigns, cold calling, and social selling to engage with prospects.

-Qualify leads based on predefined criteria, assessing their needs, budget, authority, and timeline to ensure alignment with Tech Data's offerings.

- Maintain accurate and up-to-date records of all lead generation activities and prospect interactions in the CRM system.

- Collaborate closely with the sales team to ensure a smooth handover of qualified leads and provide insights into prospect needs and challenges.

- Analyze lead generation performance metrics and continuously optimize strategies to improve conversion rates and ROI.

- Stay informed about industry trends, market conditions, and competitor activities to identify new opportunities and challenges.

-Prepare regular reports on lead generation activities, pipeline development, and key performance indicators for management review.

Job Qualifications

- Required high school diploma (minimum)

-Proven experience (2+ years) in lead generation, business development, or sales, preferably within the technology distribution industry.

- Strong understanding of lead generation methodologies, sales processes, and CRM software (e.g., Salesforce).

- Excellent communication, interpersonal, and negotiation skills, with the ability to build rapport with prospects.

-Proficiency in English and Spanish, both written and verbal.

-Highly organized with strong attention to detail and the ability to manage multiple tasks simultaneously.

-Self-motivated, results-oriented, and able to work independently as well as part of a team.

-Familiarity with marketing automation tools and data analytics is a plus.

Key Skills

At Shyft Global Services, a TD SYNNEX Company, our values guide everything we do: Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact.

What’s In It For You?

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don’t meet every single requirement? Apply anyway.

At Shyft Global Services, a TD SYNNEX Company, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!

We are an equal opportunity employer and committed to building a team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law.