Lead Director, Strategic Marketing

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

The Director of Client & Creative Experience is a pivotal role that bridges strategic planning, operational excellence, and customer-centric marketing execution. This individual will drive cross-functional initiatives that elevates creative performance, streamline operations, and enhance client engagement through targeted campaigns and communications. The ideal candidate is a strategic thinker with strong project management skills, a passion for customer success, and a deep understanding of integrated marketing.

Key Responsibilities

Creative Strategy, Execution, & Oversight

• Provide strategic direction and oversight for creative deliverables, delivering impactful creative assets, ensure brand consistency, drive high-quality and timely execution, in alignment with business goals across campaigns, presentations, and client-facing materials
• Manage relationship with external vendors & agencies
• Financial planning and advisory for creative development Creative leadership across Web, email, DM, print, social, paid, etc channels

Client Success Support

• Collaborate with account teams and key strategic accounts to understand customer needs and translate them into impactful marketing communication strategies.
• Create and manage campaigns that drive member engagement, retention, and satisfaction.
• Develop communication plans and content that support onboarding, education, and ongoing client needs.

Management & Planning

• Lead project plan development and project management across key workstreams for high profile clients and campaigns.
• Ensure timely execution of strategic initiatives, reporting, and escalations when required

Innovation & Process Enablement

• Champion the adoption of new technologies, methodologies, and best practices that drive innovation in both operational and marketing functions.
• Identify, prioritize, and implement improvements to existing platforms and processes (e.g., digital onboarding, digital experience, etc.) to enhance scalability, operational efficiency, and client experience.
• Identify tools and technology to enable Marketing Personalization and unlock Segmentation based marketing
• Scale campaigns and asset awareness across Plans & Customers with a robust creative library that is of high utility to clients and marketers (KPI of # clients per campaign)

Requirements

-Ability to manage stakeholders

-Strong ability to facilitate in a matrixed environment, manage stakeholders

-Background in creative development and processes

- This is a newly create role and will require self starter with the ability to think strategically and work in ambiguity while building VS being advised on how to build.  

Education

• Bachelor's degree or equivalent experience

Pay Range

The typical pay range for this role is:

$100,000.00 - $231,540.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 11/21/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.