Lead, Digital Marketing Experiences

WHO YOU WILL WORK WITH

Immediate Canada Marketing Digital Teammates, within the Canada marketing organization and across other functions.

Key partners throughout the marketing briefing to publishing process include: Digital Brand Marketing, Integrated Media, Creators, marketing operations, business, merchants, authoring, and analytics teams.

WHO WE ARE LOOKING FOR

• BA/BS in Business, Marketing, Communications, or Design.
• 4+ years in digital marketing roles (website, app, email, push), ideally working in highly matrixed organizations.
• Proven ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills, including presentations.
• Strong analytical skills and experience using qualitative and quantitative data to drive decisions.
• Familiarity with tools like AirTable, Figma and Tableau.
• Previous project management experience in maintaining digital marketing channels for a multi-channel retailer.
• Invested in building Team and Office Culture
• Solution oriented self-starter, able to make quick assessments and dive in
• Growth mindset, open to receiving and sharing regular feedback anchored in a commitment to prioritizing personal development
• Consistent commitment to building teamwork, putting team’s goals first

WHAT YOU’LL WORK ON

STRATEGY

As a Digital Marketing Experiences Lead, you will play a critical role in shaping Nike Inc.’s presence across Nike.com, Nike App and targeted communication channels (email and push). You’ll connect the emotion of the Nike Inc. brand to athletes through innovative digital strategies that drive engagement, retention/acquisition, and brand affinity.

You will also act as a strategic owner of a key sport, influencing how it comes to life across campaigns and 365 experiences. This includes informing and influencing sport-specific digital strategies, driving innovation on and off our platforms, and aligning our organization with the energy of sport, sport culture, and innovation against the backdrop of sport moments.

In this role you will be responsible for delivering marketing focused plans across Canada’s digital ecosystem. Your work will play a pivotal role in transforming NIKE into the most connected, athlete focused, digital brand in the world.

You will bring a best-in-class brand and commerce experiences to life for the consumer, working as part of an integrated O2O Marketing team.

 You will partner with Nike Inc.’s cross-functional teams to provide strategic thought leadership across targeted comms and flagship experience journeys aligned to seasonal and fiscal strategies and goals.

As part of Corporate Strategy Review (CSR), Partner with Leadership Team(s) to contribute to the Marketing Section of Canada’s CSR  - A 3 to 5 Year Plan

• Play pivotal role in landing - Big Ideas, Strategic Pillars and Resourcing (Operating Budget and Team /Agency /Tech)
• In addition, Lead, own, and drive the holistic Nike Digital Marketing Vision, Strategy & Plan for Canada, delivering on brand, business, and member activity.

On a daily basis, you will lead author of annual and seasonal digital marketing strategy including the programming 13-week journey

• Operationalize Canada territory playbooks and tool kits with channel guidelines, consumer-journey frameworks, digital marketing capability use cases and best practices informed by data and insights to drive efficiency, consistency, and effectiveness

RELATIONSHIP MANAGEMENT

• Key integrator and thought-leader between core business partners
• Canada & NA Marketing functions: Digital, Brand Management, Brand Creative, Integrated Media, and Retail Marketing
• Canada Cross-functional teams: Digital Operations, Supply Chain, Merchandising and Planning, Finance et…
• External Agencies, and NIKE Partners
• Foster relationship with Territory and Global City level leader

CONSUMER LED MARKETING

Our Digital Marketing Experiences Leads are responsible for end-to-end planning and programming of various content across campaign and trigger emails and app push/inbox, and Nike App/Nike.com experiences, which includes developing marketing and creative briefs, defining the linking strategy, reviewing creative and QA’ing final deliverables while ensuring launch dates are met with precision. You will provide feedback based on channel best practices, consumer insights, and strategic goals of the brand and business.

You will own creating a relevant and personalized experience at scale for our Nike Inc. consumers while balancing developing specialists, leading special projects, removing blockers and escalating issues to right leaders. Daily responsibilities could include:

• Build and execute timely, and effective consumer and/or Member-led Marketing plans that serve both brand & business objectives, balancing commerce with sport activity.
• Lead quick-turn, ‘read and react’ strategies in response to business performance.

DATA BASED DECISION MAKING

• Build and execute timely, and efficiently  Monitor and optimize the performance of digital marketing initiatives
• Track and improve key digital KPIs and metrics
• Oversee resource allocation and budget management
•  Drive continuous improvement through testing and learning
• Lead digital marketing excellence and innovation across Canada (ultimately NA)

(In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act (AODA), 2005, and the City of Toronto’s Accommodation Policy, accommodation will be provided in all parts of the hiring process. Applicants can make their needs known when contacted for interviews.)

Please note: This is an individual contributor or People Leader/ Hybrid role based out of our Nike Canada Downtown Toronto HQ (Mondays to Thursdays on-site and Fridays, remote)

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.

Nous offrons plusieurs mesures d’adaptation pour faciliter notre processus d’entrevue, notamment des lecteurs d’écran, des interprètes en langue des signes, un lieu accessible et unique pour les entrevues en personne, le sous-titrage, ainsi que d’autres ajustements raisonnables au besoin. Si, au cours de votre navigation dans notre processus de candidature, vous constatez que vous avez besoin d’aide ou d’une mesure d’adaptation en raison d’un handicap, veuillez remplir le formulaire de demande d’adaptation pour les candidats.