Key Account Manager – Townsquare Ignite
*This is a remote position that requires you to work closely and collaboratively with a team.*
About Townsquare Ignite:
Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.
Our Competitive Advantage:
- First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
- Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP).
- Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
- Massive Reach: We have access to over 250 billion impressions per day.
- Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
- Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
- Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.
The Key Account Manager Opportunity:
The Key Account Manager (KAM) serves as the primary point of contact for Townsquare Ignite’s most valuable accounts. KAMs focus on fewer accounts with significantly larger billing, delivering a high-touch, white-glove client experience.
This role is highly client-facing — you will join client calls, present performance reports, and serve as a trusted advisor to drive strategy, optimizations, and opportunities for expansion. The ideal candidate is consultative, detail-oriented, and confident explaining digital marketing performance in a way that inspires client trust and long-term partnership.
Success in this role is measured by client satisfaction, account retention, upsell growth, and reduced campaign cancellations.
Responsibilities:
Strategy & Client Partnership:
- Serve as the primary strategic partner for high-value accounts, fostering long-term relationships.
- Confidently join and lead client calls to present campaign results, performance insights, and recommendations.
- Advise clients on opportunities for campaign optimizations, cross-channel expansion, and increased ROI.
- Partner with sales leaders to identify growth opportunities within key accounts.
Campaign Pre-Launch:
- Ensure campaign proposals align with client objectives and business goals.
- Oversee targeting and strategy, tailoring solutions to fit the unique needs of key accounts.
- Guide clients through setup requirements (creative, pixels, KPIs), ensuring campaigns are fully prepared for launch.
- Collaborate with internal teams such as Buying and Creative to ensure an efficient and effective campaign launch.
Campaign Post-Launch:
- Act as the ongoing client-facing liaison for campaign performance, optimizations, revisions, and renewals.
- Translate analytics and performance data into clear, actionable insights for clients.
- Provide proactive recommendations for adjustments and upsells to maximize client outcomes.
- Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.
Qualifications:
- Client-Facing Expertise: Demonstrated ability to confidently lead client calls, explain performance data, and make strategic recommendations.
- Strategic Thinker: Comfortable advising executives and decision-makers on growth opportunities.
- Strong communication skills, both verbal and written; able to simplify complex digital metrics for clients.
- 5+ years of digital advertising experience with programmatic, SEM, social, or multi-channel campaigns.
- Strong attention to detail; able to manage multiple high-value accounts simultaneously.
- Bachelor’s degree (preferred).
Benefits:
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- Casual, high-energy work environment
- Opportunity for upward mobility