Description -
Job Summary
HP Industrial is one of the growth businesses within HP. We’re transforming one of the world’s largest industrial markets with class-leading digital print technology and services for the graphic arts. Our strategy is clear: (1) strengthen leadership in Commercial, (2) accelerate digital conversion in Labels & Packaging, and (3) disrupt with AI-driven solutions and services. With 8,000+ presses deployed and 5,500 customers in 82 countries, we pair scale with innovation to help customers win.
Own a high-potential Spanish territory with a dual mandate: (a) hunt and convert net-new customers and (b) grow and retain the installed base—with emphasis on Commercial Print and Folding Carton. You’ll sell outcomes (throughput, quality, automation, sustainability), not just hardware—leveraging HP’s workflow (PrintOS), service, and partner ecosystem.
Prospect & close: Build pipeline, run multi-stakeholder deals (C-level to production), and land new accounts.
Expand accounts: Drive upgrades, click/supplies growth, and multi-year renewals across fleets.
Solution sell: Diagnose applications and ROI; shape proposals spanning hardware, software, service, and finishing.
Forecast & govern: Maintain accurate CRM hygiene, stage-based forecasting, and deal reviews.
Champion customers: Capture feedback, resolve issues, and protect NPS during transitions and installs.
Market intelligence: Track competitors, pricing, and segment trends to inform territory plays.
Proven B2B new-company hunter with complex, consultative sales (industrial equipment, production software, packaging, or related).
Installed-base growth experience (renewals, upsell/cross-sell, multi-year agreements).
Strong command of value/ROI selling, TCO modeling, and executive storytelling.
Fluency in Spanish & English; excellent negotiation and relationship skills.
Discipline in pipeline management (CRM), forecasting accuracy, and deal governance.
Knowledge of Commercial Print / Folding Carton market
Category leadership with clear tech differentiation (color fidelity, media versatility, uptime).
Recurring revenue model (clicks, supplies, service) and strong customer retention.
Career growth: Exposure to strategic accounts, enterprise programs, and international teams.
Impact: Help converters and printers digitize, automate, and reduce waste—delivering measurable ROI.
Location: Spain (field-based).
Travel: Within territory; occasional EMEA events/training.
If you’re a driven AM who loves building pipeline, closing complex deals, and growing accounts, we’d like to meet you.
Education & Experience Recommended
• Four-year or Graduate Degree in Sales, Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in technical selling, consultative selling, account management, or a related field.
Knowledge & Skills
• Balancing (Ledger/Billing)
• Business Development
• Business To Business
• Customer Relationship Management
• Demonstration Skills
• Enterprise Sales
• Marketing
• Merchandising
• Outbound Calls
• Presales
• Product Demonstration
• Product Knowledge
• Sales Engineering
• Sales Process
• Sales Prospecting
• Selling Techniques
• Solution Selling
• Technical Sales
• Value Propositions
• Wireless Sales
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
What we offer:
Sales and Services Entity (ES11)
Job -
SalesSchedule -
Full timeShift -
No shift premium (Spain)Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"