About the Role:
We’re seeking a Head of Lifecycle & Retention Marketing to transform the organization and achieve business outcomes. The Head of Lifecycle & Retention Marketing will define the happy path and build a scaled lifecycle programs across acquisition, activation, engagement, retention, and reactivation. At Talkiatry, Retention and Activation is a cross-functional pod where the Head of is a critical partner.
You will oversee a full suite of owned channels (email, SMS, push and in-app) and build a high-performing team spanning Lifecycle messaging across automation, campaigns, transactional and patient care. You’ll collaborate cross-functionally with leaders on the Executive team, Growth, Product, Data Engineering, Clinical Operations, and Partnerships.
About Talkiatry:
Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.