Are you ready to get ahead in your career?
Why does this job exist and why is it critical?
“The most interesting person in the room”
Head of Research & Insights designs, collects, connects and reveals intriguing insights that the entire Maxis organization can act on to live up to it’s customer-centric value creation goals.
What are you accountable for?
Designing the approach
Understanding the Enterprise Business, Consumer Business and other support divisions like Sales & Service, Marketing, Brand, Technology etc to form sharp, synergistic and efficient requirements built firmly on hypotheses
Co-developing insights ambitions, formulating the research strategy, building frameworks to automate where necessary, and planning project deliveries
Align stakeholders’ commitment towards mutually beneficial outcomes
The boring stuff: managing budgets, nurturing external partner relationships, powerful brief writing, familiarity with CX/ go-to-market needs/ concept tests/ brand tracking/ NPS/ quali and quanti
Managing the information
Awareness, familiarity and proficiency in dealing with various forms and formats of data to be able to organize, consume and analyze
Modernizing how data depositories are managed to enable analysis, categorizing, application and utilization by various user tiers
Fan of, and user of automation (as a technology and as a process) for the high recurrence tasks or requests
Develop invested & bespoke studies that are actionable, and which data is malleable for enrichment, expansion, or re-application when opportunity arises
The boring stuff: evangelizing the utility of info-tech, guardian of data inventory across digital and non-digital, regular reporting on brand equity and marketing campaign feedback, data integrity/ accuracy/ reliability
Distilling for action
Willingness to dive deep, wade into murky complexity to deliver the sharpest truest revelations that separate correlations and causation.
Strong sense of the interconnect between customer behaviour and business behaviour to ensure insights are actionable
Able to take macro views to keep building insights and layering them upon one another to form long-term directions for incremental value creation over time
Ability to communicate findings to inspire action and further curiosity
Institutionalize perpetual learning after recommendations
The boring stuff: goal setting/ tracking, people management, stakeholder relationships, presentation skills, data-storytelling, being multi lingual is an advantage
What do you need to have for this role?
Minimum 10 years of relevant working experience in Marketing Research (Research agency/Client/ Consultant and etc) and/ or relevant consumer data functions
Bachelor Degree in Statistics, Mathematics, Marketing or relevant field an advantage
Strong communications skills, both written and spoken with the ability to deliver insights to stakeholders and management level
What’s next?
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.