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Meaningful Work From Day One
The Head of Emerging Brands is an integral marketing leadership role in the UK, responsible for galvanizing the Emerging Brands marketing team and delivering profitable growth for the portfolio’s biggest international market.
The position leads, inspires and empowers a team of 5 brand marketers and partners with a wide range of internal and external stakeholders to lead the portfolio’s strategic direction as well as spurring innovative thinking to accelerate business growth for both Brown-Forman and our commercial partners. Success for this position is dependent on a strong drive to deliver results, excellence in communication and influencing skills, a creative mindset and bold, enterprise-wide strategic thinking.
This is a 12 month maternity cover role. The working style for this role will be 4 days a week from our modern office in central London and Fridays working from home.
What You Will Do in This Role
Value Creation
Strategic direction: Leads the development of strategic portfolio plans which deliver the business ambition whilst dialling up the Emerging Brands’ presence, premium positioning and relevance in the UK.
Brand proposition: Working with the global brand teams and customer marketing, oversees the development of the communication strategy and implementation of all brand and channel activations to ensure the brands are brought to life in an engaging, effective and culturally relevant way. Champions new test and learn initiatives and shares learnings with other markets.
Revenue growth management: Partners with the finance team to deploy all levers of revenue growth management to ensure sustainable, long-term value growth.
Consumer & shopper trends: Partners with the insight & category teams to mine for fresh, penetrating consumer, shopper and category insights which unlock future growth opportunities by informing consumer and channel strategies.
Drive for Results
Problem solving & prioritisation: Consults widely across the business to understand how and where the team can make the biggest business impact. Proactively identifies the big questions that need to be answered in order to unlock growth.
Brand growth: Delivers near and long-term value growth through a thorough understanding and actioning of key performance drivers. Stays connected to the wider business agenda and day to day challenges from the external consumer and trading environment.
Resource allocation: Ensures the most efficient and effective use of resources through modelling, constant optimisation and robust evaluation.
Lead & Inspire
Active member of the Marketing Leadership team: Helps to shape the direction and growth of the department, talent and culture.
Creates powerful alliances with cross-functional teams: forges strong relationships across multiple teams including commercial, finance, customer marketing, insights, advocacy, supply chain, HR and Global brand.
Provide strong leadership: Shares direction, identifies growth and development opportunities to direct reports.
Lead a diverse and inclusive culture: Ensures different perspectives are encouraged and individuals feel connected and valued
Team development: Identifies the team’s capability gaps and addresses them through appropriate learning and development programs. Supports team development by providing opportunities and coaching to the team with on-going appreciative & constructive feedback.
What You Bring to the Table
Proven track record of successfully delivering brand growth in a highly competitive environment
Proven leadership, strategic thinking and decision-making abilities
Strong interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures
Strong commercial acumen
A people champion - previous line manager experience of multiple reports
Previous agency management and leadership
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #diplomatico
Requisition Type:
EmployeeManagement Level:
LeaderGlobal Job Level:
L4Number of Openings Available:
1