Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives®.
With over $284 billion in assets under management as of June 30, 2025, we invest across three multi-strategy platforms: Credit, Real Assets and GP Strategic Capital. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.
Together with approximately 1,300 experienced professionals globally, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com
The Role:
The Corporate Marketing team is responsible for growing the Blue Owl brand and supporting the firm in its ambition to be one of the preeminent firms in the asset management industry. Our goal is to raise the firm’s visibility by using our global marketing and communications platform to support our firm, its publicly traded vehicles and its sales and client marketing efforts. We seek to deliver the most effective, innovative, and scalable ways to express the traits that set Blue Owl apart.
Blue Owl seeks to build brand awareness and amplify and support our Client Marketing efforts globally. We are looking for an experienced and strategic Head of Corporate Marketing to join our team. In this role, you will lead the direction and execution of all corporate marketing initiatives. This includes developing and incorporating comprehensive marketing strategies that align with our business goals. You will have the opportunity to work closely with cross-functional teams, leverage advanced marketing technologies and significantly impact our organization’s growth trajectory.
Plan and oversee all corporate marketing verticals globally, including brand, content, digital, events, corporate sponsorships, internal communications and creative services--to drive and communicate the firm's value proposition in the market.
Create marketing opportunities in service of the firm but would also work cross-functionally to maximize existing opportunities (Investor Day, AGMs, etc.) and drive a 360, centralized, coordinated effort around select moments/priorities.
Build the firm's marketing strategy, team structure, and establish/refine marketing infrastructure to drive efficiency and scale across teams where applicable.
Develop strong working relationships with Business Heads, Client Marketing, Communications and Investor Relations leaders to ensure transparency and coordination around key moments/objectives.
Manage, lead and develop a team of marketing professionals, fostering a collaborative environment across different marketing functions.
Create and manage the annual Corporate Marketing budget, ensuring resources are allocated effectively.
Qualifications:
A bachelor's degree in business administration, marketing, or an equivalent field.
10 + years of experience as a marketing officer or an equivalent senior marketing leadership role within Asset Management.
Strategic planning expertise, able to analyze current environment, set priorities, allocate resources and align stakeholders.
Excellent leadership and team management skills, with the ability to inspire marketing professionals in a less structured environment.
Exemplifies a self-starting mindset and embeds proactivity into management style.
Exceptional communication and people skills to collaborate with cross-functional teams, senior executives and external stakeholders.
Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.
It is expected that the base annual salary range for this New York City-based position will be $225,000 - $250,000. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.
Blue Owl is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.