Head of Content Creation

Copenhagen, Denmark

About the job

Saxo provides the leading online trading platform, connecting investors and traders to global financial markets. Ultimately everything we do is focused on getting curious people invested in the world. We give our clients more opportunities to maximise their money.

As part of this deeply held commitment, we are looking for a Head of Content Creation.

Our content strategy is the connective fabric between Saxo and our retail investor customers, giving them a broad and deep understanding of the investing and trading landscape. This is more than just brand engagement; this is our mission for everyone to be invested. It is about making sure our customers find the right knowledge at the right time.

As our Head of Content Creation at Saxo, you will be responsible for translating expert insights and analysis into compelling, customer-centric content, through a blend of writing, technical insight and thought-leadership. You will highlight investing and trading concepts in a relatable and accessible way.

You will be able to move fluidly between the worlds of financial analysts, market economists and customer experience designers, proactively leading conversations about financial market trends and content effectiveness in equal measure. You will manage the content strategy as well as actively writing in-depth content pieces. Fundamental to your success will be forging strong relationships with key stakeholders and project managing the content strategy from ideation through to publication, following through with content measurement, insights and optimization. This is about creating compelling customer experiences delivered via a long-term content marketing plan.

As a FinTech platform that helps curious people to be invested, we are naturally positioned to deliver a comprehensive content offering that brings real added value to our current and future customers. To be successful in this role it will take a curious mindset and a clear passion for the investment landscape.

Responsibilities

• Manage the content strategy, communicate deadlines with stakeholders involved in content creation, and ensure schedules stay on track
• Align client personas and build appropriate relevant content requirements tailored to our key markets
• Design and maintain a customer persona and related content strategy
• Coordinate production of in-house content globally using global and local strategists, sales teams and local journey owners
• Collaborate with leadership team to prioritize content towards target client personas that aligns with the commercial objectives
• Drive the thought leadership agenda proactively by staying up to date on financial markets, scanning for trends, distilling the Investment Team’s analysis, and finding the real hook that connects with our customers
• Evangelize content across the Saxo offices; partner with the local offices and across client journeys, communicating our content strategy clearly, requesting and coordinating timely content inputs, managing publication expectations and closing the feedback loop
• Critically examine the value of the insight we are bringing to customers and to the business, using relevant data metrics, and evangelize our content standards, bringing customer centricity into focus
• Collaborate with stakeholders across the organization who come to content design from different angles—like PR, brand, legal, risk, and more—to facilitate progress and influence direction
• Champion the value of good shareable content among other teams
• Manage multiple projects and deadlines effectively
• Maintain and implement writing guidelines that are in line with our brand and voice

Your Profile

• Demonstrable experience in the area of investments and/or other complex financial instruments – with a solid understanding of financial markets; you enjoy staying up to date with macro, asset class, sector and geographical trends
• Able to move between strategy and hands-on writing and editing; show a clear curiosity for content performance; demonstrate actions that optimize and continuously improving the customer experience
• You understand consumer needs, and can make complex investing concepts straightforward and relevant
• You have a journalistic mindset and are interrogative, confident, and creative. You can comfortably host an interview with senior experts to canvas their views and get to the heart of the story and why it matters
• You are exceptionally organized, able to collaborate and communicate effectively, and can build strong relationships with internal stakeholders
• Collaboration: you are able to create comprehensive briefs to enable subject matter experts and designers to contribute to content creation; you can work with stakeholders from design, marketing, brand and product teams to ensure a consistent voice across our communications
• Content Delivery: You have high standards for content quality, combining technical accuracy with effective storytelling techniques and systems thinking
• Evangelization: You lift others to these high standards, championing content effectiveness and efficiency throughout the business
• Fluency in written and verbal English
• Data literacy: an ability to understand reports, charts and tables about investing, and determine how we make these more accessible to our customers
• Experience scripting for videos, and hosting audio-visual interviews is beneficial but not essential

We get curious people invested in the world
 

When you work at Saxo, you become a Saxonian and part of a purpose-driven organisation, where good ideas are always taken seriously, and where you can make a true impact. We are invested in your development, and you can expect a robust career from day one when you join Saxo – no matter which role you take on.
 

You will join 2,500 other ambitious colleagues across 15 countries and become part of an international organisation. Working in Saxo, you will get to meet colleagues from many different cultures and backgrounds, and you should know that we value diversity and inclusion and see it as a genuine source of strength to drive growth, foster innovation and position us for long-term success. 
 
We encourage an open feedback culture and supportive team environments enabling employees to grow and fulfil their career aspirations.  

When you bring passion, curiosity, drive and team spirit, your learning journey will be dynamic and your career opportunities in Saxo will be immense.

At Saxo we don’t just offer a job – we offer an opportunity to invest in your future!  

How to apply :

Click here to create an account and upload your resume and a short motivation. We look forward to getting to know you better!