Head of Ad Experiences Go-To-Market, EMEA

Position Summary

Why join our team?

Based in London, this role sits within the Ads Product Marketing team at Samsung Ads, a function within Samsung's media and services division. Our team looks after advertising technology and media products, and is focused on three key areas: evaluating product-market fit for the ad products we build, developing and activating the go-to-market strategy for ad product launches, and supporting our client-facing teams in EMEA through sales enablement initiatives.

Our team is structured by product domain areas to develop expertise within specific subject matters. This role will lead our Ad Experiences Go-To-Market team, who are focused on supporting sales efforts to drive adoption of our ad formats, as well as bringing to market new ad formats and innovations within the Samsung Ads ecosystem, including Samsung TV Plus, home screen formats, gaming, mobile and more.

We are looking for a strategic, creative leader with experience in the ad tech industry, video, TV and/or CTV advertising, and ideally, experise in bringing ad products to market, having previous end-to-end ownership of product-market-fit and go-to-market strategy. The ideal candidate will have a proven record of leading and developing high performing teams; have pan-European experience in media and ad tech; have strong attention to detail and communication skills, both written and verbal; have the ability to simplify complex topics; and be able to effectively collaborate, establish relationships and influence leaders across mulitple functions and executive levels.

Role and Responsibilities

Your key responsibilities

Product and GTM strategy: Lead and define the EMEA product and go-to-market strategy and activation for Ad Experiences products and solutions in EMEA. This includes building the core value proposition, narrative and positioning to effectively bring products to market, as well as the defining the measurement frameworks to measure impact and success.

• Be the voice of the customer: Act as the conduit between EMEA client-facing teams, global Product Marketing teams, Product & Engineering, Business Development teams and other internal support teams. This includes synthesising market requirements and crafting POVs on product-market fit (what product to build), and how best to take those features and products to market (positioning) for the Ad Experiences domain.

• Drive the product feedback loop: Build the frameworks to track and measure the adoption of Ad Experience products, partner with client-facing teams to understand and capture client and market feedback, and drive the feedback loop to Product & Engineering to influence the product roadmap.

• Sales Enablement: Drive consistency and clarity in how we talk about our Ad Experiences products and solutions and equip sales teams with the tools, insights, and training they need to effectively communicate our value proposition, sponsorship opportunities, and close deals. This includes creating collateral, FAQs, objection handling, training, etc. to equip and enable teams to pitch effectively.

• Cross-Functional Collaboration: Partner closely with Product & Engineering, Marketing, Sales, Analytics & Insights, Pricing, Partnerships, Legal and Operations teams to ensure successful product launches, go-to-market initaitives and product adoption.

• Thought Leadership: Be a trusted advisor to the business and domain expert for CTV and Ad Experiences.

Your key people management responsibilities

• Provide clarity on strategy, team purpose & value and define the key areas of focus and direction.

• Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on the job learning opportunities.

• Role model inclusion for your team to build trust and psychological safety.

• Ensure communication with your team is a core focus area including cascade of information from leadership teams and relevant business updates.

• Manage the on boarding, off boarding process and the entirety of the colleague lifecycle process for all team members.

• Manage all annual people management cycles such as goal setting, evaluation and salary reviews to a high quality and in a timely manner.

• To be accountable for ensuring your team are compliant with company processes and procedures; such as compliance, meeting mandatory business cyclical deadlines, and understanding the company values.

What we need for this role

To be successful, you will possess the following skills and attributes:

• Experience in Sales Enablement, Product Marketing, Go-To-Market Strategy, or a related role within the ad tech or advertising industry.

• Successfully led product launch process, supervised testing, positioned value propositions, and collaborated with various teams.

• Experience establishing new process, structure and frameworks to support the function and deliver business impact.

• Outstanding storytelling and writing abilities, capable of transforming intricate products and data into persuasive sales content.

• Strong analytical approach with experience in market research and competitive analysis.

• Experience building effective working relationships cross-functionally with Product, Engineering, Marketing, Sales, Analytics, Pricing, Partnerships, Legal and Operations teams.

• Exceptional organizational and project management capabilities, coupled with a sharp eye for detail in handling various priorities.

• Action-orientated, and takes initiative and ownership to deliver on deadlines in a fast-paced and dynamic environment.

• Experience with pan-European media and advertising markets is preferable.

Why join our team?

As the Head of Ad Experience Go-To-Market, you will be at the forefront of shaping how our advertising solutions are developed and positioned in the market. This role offers a unique chance to drive growth and innovation while making a tangible impact on our business.

What does success look like?

Success will be evident through strong working relationships with key collaborators across Product Marketing and other teams, and the successful execution of GTM strategy and product launches.

The candidate should immerse themselves into learning about the Samsung Ads business, our products and the key needs and challenges of our client-facing teams and their clients. They should then apply this learning to develop initiatives and materials that help client-facing teams address key challenges and equip them to effectively pitch in the market, as well as influence and inform product roadmap prioritisation.

Skills and Qualifications

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week

• Bonus scheme linked to individual, team and company performance

• Car allowance

• Pension contribution

• Three volunteering days each year

• Holiday - 25 days plus bank holidays and an additional day off for your birthday

• Access to discounts on a wide range of Samsung products

• Access to a discount shopping portal

• Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location, at: https://account.samsung.com/membership/policy/privacy. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here: https://europe-samsung.com/ghrp/PrivacyNoticeforEU.html