Marketing at TRACTIAN
The Marketing team tells the Tractian story, determines messaging and positioning, and translates our reimagined products and features into tangible customer benefits. Our marketers, across Brand, Video, Content, and Performance, are responsible for acquiring new customers and have a deep understanding of the business. We’re a highly cross-functional team and partner most closely with the Product, Sales, BD, and Design teams to help our prospects and customers grasp how we can help them reach their full potential.
What you'll do
As a Growth Marketing Specialist, you’ll help accelerate new customer acquisition and pipeline growth in Mexico. You’ll focus primarily on lifecycle marketing, but your work will also include SEO, conversion optimization, and campaign execution across channels. Your goal is to make every part of the funnel healthier, from awareness to SQL, by designing, running, and optimizing programs that improve engagement and conversion at each stage. This is a hands-on role for someone who enjoys experimenting, analyzing data, and constantly improving performance.