Job Description:

The Group Director, New Stream Media (NSM) will support the strategic growth and operational execution of Dentsu's Retail Media Network (RMN) portfolio, with a primary focus on expanding non-endemic advertiser partnerships. You will collaborate with cross-functional teams to drive non-endemic demand, monetization strategies, scalable processes, and deliver measurable results for clients outside traditional CPG categories. You will report to SVP, Commerce & Retail Media - New Stream Media.

Main responsibilities:

Strategic Leadership
- Lead non-endemic monetization strategy and go-to-market planning for RMNs, including pricing, packaging, and partner enablement.
- Develop and operationalize a repeatable consulting model for non-endemic advertisers, including frameworks for opportunity sizing, audience development & targeting, measurement, and creative strategy.
Client Engagement & Growth
- Manage daily client relationships for assigned RMN accounts, ensuring alignment with client objectives and industry standards.
- Drive new business development and expansion opportunities, with a strong emphasis on non-endemic advertiser acquisition and retention.
- Lead client discovery sessions, deliverable presentations, and strategic workshops.
Operational Excellence
- Oversee campaign lifecycle execution, including media planning, audience strategy, creative development, and measurement.
- Manage cross-functional teams across analytics, media, creative, and technology to ensure seamless delivery.
- Develop and refine operational models, staffing plans, and enablement tools to support RMN scale.
Analytics & Reporting
- Guide closed-loop reporting frameworks and KPI development for RMN campaigns.
- Ensure data monetization strategies are embedded across RMN offerings.
- Lead audience development initiatives, including segmentation, onboarding, and personalization.

Qualifications

10+ years of experience in media strategy, retail media, or digital advertising.
Experience leading RMN or media network initiatives at scale.
Extensive experience with non-endemic advertising, including strategy, targeting, and measurement.
Expertise in building scalable consulting models and operational frameworks.
Strong understanding of audience analytics, data visualization, and campaign performance reporting.
Experience with media platforms (e.g., DV360, Meta, Criteo), clean rooms (e.g., LiveRamp), and retail data ecosystems.
Strong communication and leadership skills, with ability to influence senior stakeholders and cross-functional teams.

The annual salary range for this position is $136,000 -$219,650. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
Paid sick and safe leave, and
Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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This is a remote position.

Location:

New York

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

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