About the Role
At Resmed, we’re transforming how people experience sleep and respiratory care — not just online, but in every space where people discover, learn, and connect with our solutions.
As the Global Retail & eCommerce Campaign Lead, you will drive the global campaign strategy and execution that fuel sales growth across Resmed’s retail and eCommerce channels. Sitting within the Global Consumer Marketing organisation, this role partners closely with Product, eCommerce, and local Consumer Marketing teams to deliver data-informed, conversion-focused campaigns that deliver measurable business results.
You’ll own the global retail and eCommerce marketing campaign calendar, develop playbooks and content frameworks, and lead agency partners to bring high-impact campaigns to life. This is a hands-on, commercially minded role for a self-starter who connects creative storytelling with performance marketing, balancing strategic thinking with executional excellence.
Let’s Talk About Responsibilities
Campaign Strategy & Planning
· Lead the development of the global retail and eCommerce campaign strategy and annual activation calendar to drive sales, traffic, and conversion.
· Align campaign priorities with key product launches, commercial promotions, and retail moments to maximise sell-through.
· Define campaign objectives, KPIs, and success metrics to measure business impact across retail and digital channels.
· Partner with Product, Revenue, and eCommerce teams to ensure commercial alignment on pricing, offers, and value propositions.
· Identify opportunities to leverage global insights and seasonal trends to drive omnichannel performance.
Campaign Development & Execution
· Create global campaign frameworks, playbooks, and activation toolkits to enable consistent, high-impact execution across markets.
· Lead the creative development process, from concept to final production, ensuring campaigns are compelling, on-brand, and commercially effective.
· Partner with global and regional agencies on creative and media delivery, ensuring timely, high-quality execution and measurable ROI.
· Collaborate with markets to guide local adaptation, performance tracking, and continuous optimisation based on results.
· Conduct post-campaign reviews to capture insights, learnings, and best practices to enhance future campaign effectiveness.
Collaboration & Performance
· Partner cross-functionally with Consumer Marketing, Product, eCommerce, and Operations to deliver seamless go-to-market execution.
· Work closely with analytics teams to assess campaign performance and identify opportunities to improve conversion, AOV, and ROI.
· Act as the global link between brand storytelling and commercial execution, ensuring creative excellence delivers tangible sales impact.
· Build strong relationships with market leads to ensure alignment on priorities and empower them with the tools and frameworks needed to drive results.
Let’s Talk About Qualifications & Experience
· Bachelor’s degree in Marketing, Business, or a related field.
· 8+ years’ experience in integrated campaign management or commercial marketing, with exposure to both retail and eCommerce environments.
· Proven experience leading omnichannel campaigns that drive measurable commercial outcomes.
· Strong understanding of promotional planning, conversion optimisation, and sell-through performance.
· Experience managing global creative and media agencies and delivering impactful marketing toolkits.
· Excellent cross-functional collaboration and stakeholder management skills.
· Analytical and performance-minded, able to turn insights into actionable improvements.
· Comfortable operating in a fast-paced, matrixed environment with shifting priorities.
· A proactive, hands-on leader who thrives on turning commercial strategy into real-world results.
· Experience in consumer technology, healthcare, or premium consumer brands preferred.
Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!