Global Marketing Director, Maternal Vaccines

ROLE SUMMARY

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. Respiratory Syncytial Virus (RSV) is a common and pervasive cause of acute respiratory illness. The virus is highly contagious and affects the lungs and airways. Infections occur in people of all ages and can feel like the common cold for most young adults, but for infants, the immunocompromised, and older adults, it can be potentially life-threatening. The disease burden of RSV in children is also staggering. Globally, there are an estimated 33 million cases of RSV annually in children less than 5 years of age, with about 3 million hospitalized and up to approximately 120,000 dying each year from complications associated with the infection.

The Consumer Lead role requires an experienced consumer marketer to play a critical role in setting strategies for the Maternal indication. They will work closely with Emerging Markets Commercial Office and International Commercial Office, and other members of the global commercial team to lead all RSV consumer work, including strategy, tactical planning and execution to achieve business objectives and financial commitments. The Consumer Lead will develop strategies to educate, engage, and empower pregnant women to take an active role in RSV prevention. They will develop unbranded consumer campaign tactics, engaging patient solutions, working very closely with US, emerging markets and international markets. The ideal candidate will bring strong marketing expertise, vaccine experience, and a demonstrable ability to build and execute strategies and initiatives that maximize consumer engagement. This role is a unique opportunity to demonstrate cross-functional leadership, driven by strong understanding of market and consumer insights.

Consumer Strategy

• Set the vision and establish strategic priorities for Global RSV Maternal Consumer Strategy(assess market landscape, lead insight generation, and define implications in collaboration with MRI/BAI, US/ICO/EMCO, and other Global Marketing/XFT colleagues)
• Ensure alignment and pull-through of Brand Positioning to Consumer strategies/tactics, cross-functional initiatives, and global/regional/local activities
• Lead efforts to develop innovative and integrated strategies to address knowledge gaps and hesitancy about maternal immunization and to reach consumers effectively and efficiently.
• In close coordination with EMCO and ICO, design and develop global resources to drive awareness of RSV and education on vaccination during pregnancy and confidence in maternal immunization, with a focus on digital and AI.
• Lead Patient Segmentation strategy and partner with US/ICO/EMCO to develop an approach for local implementation/pull-through.
• Lead efforts to define success and establish/track KPIs for Patient Strategic Imperatives (in collaboration with MRI/BAI, Global Launch Lead, US/ICO/EMCO, and priority markets)
• Lead strategic effort to designing consumer maternal communication narrative and tactics.
• Partner with ICO and EMCO to ensure local insights are pulled through and reflected in the global initiatives.
• Roll out guidance on digital solutions to reach consumers faster and effectively, assess feasibility to scale global digital solutions.
• Provide global leadership to define customer engagement goals & coordination of customer journey development, content creation, and journey orchestration.
• Determine consumer activation metrics, leading and lagging indicators, dashboard optimization to inform consumer strategy evolution, define goals for success and track marketing effectiveness.
• Work with Public Affairs to identify appropriate Advocacy organizations and execute plans.
• Align with Pfizer’s broader Equity agenda by partnering with cross-functional colleagues to develop strategies and programs that help improve vaccine education in targeted populations to reduce health disparities.
• Support the annual operating and tactical plan development process, focused on consumer strategy and activation.
• Manage Global Publicis/CoLab team, ensuring clear and robust scopes of work, excellence in execution, and timely and efficient budget management.

Insights Generation & Positioning

• Continue to generate insights to drive RSV vaccine consumer awareness and activation strategy.
• In partnership with BAI conduct market research to inform Patient Journey

Patient and Consumer Positioning

• Align consumer Positioning with the broader stakeholder audience, including market access, HCPs, and policy.
• Champion & synthesize consumer insights and pullthrough to insights driven campaigns, initiatives, and tactics

QUALIFICATIONS

• BA or BS required; advanced degree preferred
• 8-10+ years pharma marketing experience; preference for vaccines experience
• Experience in HCP and consumer marketing strategy; digital as well as more traditional communication channel tactics
• Prior experience with launch brands, ideally at an above-market level
• Demonstrated ability to collaborate across different functions and colleagues/groups and to lead by influence to effectively develop and implement strategies
• Strong analytical and strategic skills including the ability to identify and prioritize strategic challenges and balance short term needs with long-term vision
• Proven record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions and tactics
• Demonstrated success in independently developing, executing, and measuring cross-channel marketing programs
• Be an active contributor to create and operate in an environment that continuously embraces and encourages innovation and fosters a culture of collaboration and teamwork
• Excellent verbal and written communication skills for a wide variety of audiences.
• Comfort with ambiguity, complex “white space” environments, and embracing Pfizer behaviors
• Uphold Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture
• Demonstrate an absolute commitment to adherence to all applicable compliance rules and regulations

 
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

• Travel internationally up to 25% of the time

Work Location Assignment: Hybrid

Other Job Details:

• Last day to apply: November 19, 2025

The annual base salary for this position ranges from $169,700.00 to $282,900.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Marketing and Market Research