Field Marketing Specialist

Job Overview:

• Plan and deliver integrated and effective marketing programs and achieve corporate marketing objectives.
• Execute media relations and social media management.
• Collaborate with corporate marketing, sales, product teams, and external partners to ensure consistent messaging.

Job Responsibilities:

Events Management:

1）Work in planning, organizing, and executing marketing activities that drive brand awareness and demand generation at all kinds of events, including large-scale conferences, seminars, workshops, and product campaigns.

2）Plan and execute the event strategy, event theme, logistics, vendor management, on-site operations, and post-event reporting.

Media Relations, Social Media Management and Public Communications:

1) Plan and manage the media outreach strategies to increase overall brand awareness and thought leadership.

2) Plan and manage the localized social media strategies to promote brand visibility, product launch, and event campaigns.

3) Build and maintain relationships with key media, government stakeholders and industry alliances.

Cross team collaboration and reporting:

1) Work closely with field sales, regional business and engineering leaders, and corporate teams to align marketing plans, activities, and marketing assets support.

2) Support logistics and purchasing processes for marketing campaigns if needed.

Job Qualifications:

• Bachelor’s degree in Marketing, Communications, Business or related field.

• Above 6 years’ experience in the field of marketing, events management, or media relations, preferably in the technology and semiconductor industry.

• Able to work independently and hands-on logistics support on campaigns and promotions.