Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.
By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.
Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.
We’re excited to offer a dynamic opportunity for a driven marketing professional to join our Americas West region as a Field Marketing Manager. In this role, you’ll serve as a trusted advisor and strategic partner to the sales team, collaborating across internal marketing functions and external partners to deliver on shared business goals.
The ideal candidate brings a deep understanding of sales-focused marketing, with proven experience in account-based and audience-centric strategies, as well as event management. You thrive in a highly collaborative environment, working closely with sales leaders to understand business priorities and consistently exceed expectations through strategic planning and flawless execution.
What You’ll Do
As Field Marketing Manager – West, you will:
Partner Strategically: Work hand-in-hand with sales leaders, global peers, and report directly to the Director of Field Marketing for the Americas.
Build & Execute Plans: Develop and implement regional marketing plans aligned with corporate campaign frameworks, driving local execution to meet key metrics and quarterly growth targets for both existing and net new customers.
Voice of the Field: Represent regional insights to influence broader marketing strategies, ensuring continuous improvement and innovation.
Leverage Data: Use analytics to guide strategy across inside sales, direct sales, and partner teams.
Drive Alignment: Cultivate strong relationships with regional sales teams, ensuring clear communication and alignment on marketing initiatives.
Optimize Lead Management: Oversee the end-to-end lead process in partnership with inside sales and marketing operations, improving funnel conversion and reporting on campaign performance and business impact.
Who You Are & What Makes You Qualified
Proven Marketing Expertise: 7+ years of experience in field marketing, account-based marketing (ABM), and executing impactful in-person and virtual events that drive engagement and revenue.
Strategic GTM Leadership: Serve as the voice of the field across the Go-to-Market (GTM) organization—Marketing, Sales, and Partners—providing actionable insights on market trends, customer needs, and competitive intelligence to shape campaigns, content, and enablement strategies.
Pipeline Growth Champion: Demonstrated success in delivering, accelerating, and expanding sales pipeline through regional marketing initiatives targeting enterprise and mid-market accounts. Depth of understanding of the regional nuances in the West is required.
Collaborative Planner: Skilled in building and executing geo-specific marketing plans in partnership with sales teams, leadership, and strategic partners—creating win-win outcomes that align with business goals.
Budget Influence & Management: Experience in managing and optimizing marketing budgets to maximize ROI and impact.
Data-Driven Mindset: Strong analytical skills with a passion for measuring, analyzing, and continuously improving marketing programs.
Exceptional Communicator: Outstanding storytelling and presentation abilities; adept at influencing sales leaders and engaging customers with compelling narratives.
Growth-Oriented & Innovative: A lifelong learner with a growth mindset, bringing creativity and fresh ideas to solve challenges and seize opportunities.
Results-Driven: Possess relentless drive, passion, and commitment to achieving measurable results.
Technical Proficiency: Success in this role requires proficiency with Salesforce for CRM and pipeline management, Power BI for data visualization and reporting, and 6sense for account-based marketing insights. Strong skills in Jira for project management, Excel for data analysis, and PowerPoint for executive-level presentations are essential to effectively plan, execute, and communicate marketing strategies.
We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:
Lead a new category of enterprise software that we call Unified-CXM.
Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.
Create a culture of customer obsession, with trust, teamwork, and accountability.
We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.
We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.
To learn more about employee benefits by region, click here.
To learn more about all-things-Sprinklr, visit our candidate resource hub here.
EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.
Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.
Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.
JOB REQ COMPENSATION RANGE
$92.000 - $153.000The base salary range for this role is shown above. At Sprinklr, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge and skills, and geographic location. Base pay is only one part of our competitive Total Rewards package: the successful candidate may also be eligible to participate in Sprinklr’s discretionary bonus plan, commission plan, and/or equity plan, depending on role.
US-based Sprinklr employees are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees’ health, well-being, and financial protection. The US-based benefits include a 401k plan with 100% vested company contributions, flexible paid time off, holidays, generous caregiver and parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.
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