JOB DESCRIPTION:
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Key Responsibilities
- Responsible for the strategic execution of the eCommerce strategy that achieve volume, market share and profit objectives in line with the overall business priorities.
- Drive brand awareness and profitability through effective execution along the digital path to purchase
- Support Abbott Nutrition’s brand strategy by optimizing volume, market share, spending and partnerships in collaboration with the Commercial, Brand Marketing, and Shopper Insight teams and agencies
- Lead and implement the local market eCommerce strategy in partnership with the sales & marketing teams to maximize sales through all the relevant eCommerce channels
- Align Customer and Brand strategies/objectives to identify key business opportunities.
- Ensure eCommerce plans are integrated into annual Integrated Business Planning Process and Retail Joint Business Planning
- Ensure that ANI is over indexed in the eCommerce channels as compared to relevant retail market shares.
- Serve as a liaison between Sales, Marketing, distribution, and analytics by sharing knowledge cross functionally to align and coordinate eCommerce activities with sales and marketing plans
- Work with the Brand teams to understand brand objectives, strategies and consumer insights ensuring consistent messaging and brand representation online.
- Develop Customer specific business building programs in partnership with Sales & Marketing teams and oversee the execution of annual customer marketing calendar.
- Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across digital touch points
- Ensure product content is compliant with basic and enhanced standards including establishing A+ content for Abbott products on e-retailers and basic/enhanced content on targeted sites.
- Work with the CRM team to leverage both Abbott and e-retailer CRM assets to drive business.
- Define appropriate forecast model, analyze historical data and assumptions for generating baseline.
- Define demand drivers, sources of data and causal relationships
- Work with Sales, Marketing, Supply, and platform partners to build promotions and other ecommerce specific activities into the forecast.
- Manage budget, operational cost and agency/partner investments for all eCommerce related activities.
- Source, build relationships and manage contracts with platform partners and agencies
- Work with Sales, Marketing, Supply, and platform partners to build promotions and other ecommerce specific activities into the forecast.
- Manage budget, operational cost and agency/partner investments for all eCommerce related activities.
- Source, build relationships and manage contracts with platform partners and agencies
- Implement a measurement framework and tracking system to monitor ecommerce sales, share and operational costs.
- Leverage eCommerce data to provide inputs to both Affiliates and Area teams regarding ROI measurement, KPIs tracking, etc.
- Collaborate with sales to support product positioning and branding initiatives
- Work with wholesalers, distributors, and retailers to adopt optimal cost structure and establish cost control mechanisms
- Drive eCommerce skills development, knowledge and competence throughout the team to effectively execute ecommerce activities and gain competitive advantage.
- Identify and share best practices locally and to the area, including working with e-retailers and counterparts in the market to bring best in class understanding of managing the eCommerce channel for Abbott categories.
Requirements
- Bachelor’s degree in marketing/business or related disciplines.
- Minimum 7 years of experience in marketing, preferably in nutrition/FMCG/healthcare/wellness.
- Experience in eCommerce leadership role
- Strong analytical and customer insight skills.
- Highly creative in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Proficient in marketing research and statistical analysis and confidence in handling large datasets
- Comfort with complexity, critical thinking and problem-solving (mental agility)
- Solid knowledge of digital marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Strong storytelling and presentation skills
- Working collaboratively with cross-functional partners (Supply, Analytics) to optimize execution of omni-channel campaigns
- Act as owners of the business by driving market share wins and maximising net sales growth and margin expansion
- Owns the operating budget of the region, ROI analysis, capital gains and losses, investments and territory budgets
- Analyzes channel performance and revenue holistically to maximize total regional profitability
- Act as owners of the business by driving market share wins and maximising net sales growth and margin expansion
- Combine qualitative (e.g., behavioural, attitudinal, psychological, cultural) quantitative data (e.g., big data, analytics), customer, and market information to guide content development and drive demand creation
- Employ on-going data analysis to evaluate the effectiveness of content across channels, platforms, and audiences to promote lead generation
- Develop target content that leverages platform (digital vs traditional) strengths to drive customer interest.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Sales Force
DIVISION:
ANI International Nutrition
LOCATION:
Indonesia > Pondok Indah : Wisma Pondok Indah 2
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
No
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable