Disease Area Insights Lead (Neurology)

Job Location: Location Agnostic

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.  That’s what makes us Roche.

The PAN India Insights Partner, Neurology, serves as a strategic lead for all research, analytics and insight generation within the Neurology Disease Area. This role is crucial for driving data-driven decisions by providing a deep understanding of the patient journey, physician behaviors, competitive landscape, and market trends. The ideal candidate will combine expertise in both quantitative and qualitative research methodologies with a strong understanding of the clinical and commercial aspects of Neurology to shape strategy, optimize brand performance, and support new product launches and driving critical projects/initiatives.

The Opportunity

1. Strategic Insights & Research 

• Neurology Market Expertise: Develop and maintain a comprehensive understanding of the market, including key disease areas, therapeutic classes and emerging trends

• Customer & Patient Insights: Conduct and synthesize research to uncover profound insights into the needs, behaviors, treatment pathways, and unmet needs of patients

• Primary & Secondary Research: Design, execute, and manage a wide range of research projects, including patient journey mapping, physician segmentation, HCO segmentation and brand perception studies, using both primary and secondary data sources (e.g., claims data, syndicated reports)

• Competitive Intelligence: Continuously monitor the competitive landscape, including clinical trial developments, regulatory approvals, and commercial strategies of key competitors

• Data Analysis: Lead the analysis of complex data sets, including sales data, market access information, and epidemiological data, to identify business opportunities and risks

• KPI Monitoring: Analyse existing internal data to enable better messaging, call planning, engagement strategies, promotional initiatives, etc. amongst PJPs

2. Business Partnership & Strategy

• Strategic Planning: Act as a trusted partner by providing strategic insights to the Neurology Brand Team, Commercial Leaders, and other cross-functional stakeholders to inform brand strategies, annual business plans, and forecasting

• Launch Excellence: Provide critical insights to support the successful pre-launch and post-launch phases for novel therapies in the Neurology pipeline, including market sizing, pricing strategy, and promotional messaging. Collaborate with Affiliate & Global teams to meet CEETRIS expectations

• Data-Driven Recommendations: Translate complex research findings into clear, concise, and actionable recommendations that drive business results and support decision-making at all levels

3. Knowledge Management & Communication

• Insights Repository: Create and maintain a centralized repository of Neurology specific insights and collateral, such as physician personas, patient archetypes, and disease-state factbooks

• Reporting & Communication: Prepare and present compelling reports, dashboards and presentations to senior leadership, distilling key findings and their implications for the business

• Knowledge Sharing: Foster a culture of insights-driven decision-making by proactively sharing key learnings and best practices across the organization

4. Strategic Project Management 

• Lead key projects and initiatives driven by central team for Key Accounts, Private Health Insurance, Reimbursement Accounts 

• Represent key insights and projects from India in CEETRIS & Global Teams 

• Cross-Functional Collaboration: Collaborate to ensure a consistent, insights-led approach across all commercial activities

• Internal Stakeholders - DASL, Marketing, TAE, Access COE / Cluster Access, Cluster PJPs, Insight Chapter members, Procurement, Compliance, MAP Lead, Legal & Compliance, Corporate Strategy

• External Stakeholders - Therapy Area Experts, Treating Physicians, Policymakers, Pharmacists, Other HCPs and HCOs, Market Research Agencies

Who you are

Education:

• Bachelor's degree in a relevant field (e.g., Life Sciences, Business, Marketing, Public Health)

• Master's degree (e.g., MBA, M.S. in Health Economics) is highly preferred

Experience:

• 5-8 years of experience in customer insights, market research, or strategic consulting within the pharmaceutical or medical device industry

• Required experience in the Neurology therapeutic area is an advantage not mandatory

• Proven track record of managing end-to-end research projects and leveraging a mix of primary and secondary data to inform business strategy

• Experience with a variety of data sources relevant to Neurology (e.g., claims data, third-party syndicated reports)

Skills & Competencies:

• Deep Clinical Acumen: A strong understanding of Neurological diseases, treatment paradigms, and clinical trial processes

• Analytical Prowess: Excellent analytical and quantitative skills with proficiency in data visualization

• Strategic Thinking: Ability to identify key business questions and design research to answer them, connecting insights to broader commercial objectives

• Communication: Exceptional written and verbal communication skills, with the ability to tell a compelling story with data

• Interpersonal Skills: Strong ability to build relationships and influence stakeholders at all levels of the organization

Mindset & Behavior:

• Patient & Customer  Centric

• Pragmatic

• Experimenting & Risk taking

• Questioning & Challenging

• Networked & Collaborative