Position Overview:
The Director, U.S. Value Communication, is a recognized expert within the company responsible for translating enterprise-level value strategies into actionable, field-ready payer engagement tools and access plans. This role focuses on execution—partnering closely with account teams, HCP Marketing, and cross-functional stakeholders to ensure optimal coverage, reimbursement, and patient access strategies. The ideal candidate brings a strong command of payer strategy, with deep experience framing what matters most in clear, compelling formats.
Responsibilities:
Value Communication Execution
Lead the development and implementation of U.S. value communication across commercial and government channels (PBMs, MCOs, Medicare, Medicaid, IDNs).
Translate global and enterprise-level value propositions into digestible, field-ready messaging and tools tailored to payer priorities.
Partner with Account Teams to refine access tactics based on real-world customer feedback and evolving market dynamics.
Anticipates internal and external business challenges, vendor and/or regulatory issues, recommends process, product, or service improvements
Solves significant, unique and complex problems that have a broad impact on the business
Accountable for results, which may impact the function
Creates formal networks involving coordination among groups and persuades diverse stakeholders/audiences, providing leadership and understanding of wider business
Customer-Facing Enablement
Collaborate with field teams to understand payer pain points and ensure access strategies resonate with customer needs.
Develop and deploy training, messaging platforms, and objection-handling guides that empower Account teams to deliver impactful payer conversations.
Brand Pull-Through & Value Communication
Design and execute pull-through campaigns that convert formulary positions into prescribing behavior by creating tools that educate HCPs and their staff on coverage, affordability, and access pathways.
Partner with Sales and Field Access teams to align messaging and tactics that drive brand uptake and overcome access barriers.
Leverage CRM platforms (e.g., Salesforce) to deliver approved payer messaging and track field execution effectiveness.
Develop content that simplifies complex coverage information into digestible formats for HCPs and field teams.
Monitor and respond to perceptions in the field, such as outdated beliefs about coverage or prior authorization hurdles, and proactively correct them through targeted messaging.
Cross-Functional Collaboration
Work closely with Global Market Access, HCP Marketing, Advocacy, Government Affairs, Legal, and the Growth team to align execution with broader business goals.
Coordinate with Global Market Access team to ensure seamless handoff and localization of upstream strategies.
Market Intelligence & Policy Monitoring
Stay abreast of legislative, regulatory, and policy changes impacting U.S. access and reimbursement.
Inform internal stakeholders of emerging trends and implications for Value Communication and execution.
Education and Experience
Minimum Qualifications
Bachelor’s degree required; advanced degree (MBA, MPH, PharmD)
15+ years in pharmaceuticals, with deep experience in market access, payer strategy, or reimbursement roles.
Proven ability to lead cross-functional teams and influence senior stakeholders.
Strong understanding of the U.S. payer landscape and pharmacy reimbursement methodologies.
Demonstrated success in developing field-ready messaging and tools that resonate with payers.
Hands-on experience working with customers—comfortable navigating complex payer environments.
Preferred
Physical Requirements (if applicable):
Travel Requirements: Travel necessary to meet business needs
NOTE: This position is eligible for hybrid working arrangements and requires on-site work from an Insulet office. #LI-Hybrid
Additional Information:
Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $184,425.00 - $276,637.50 This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: • Medical, dental, and vision insurance • 401(k) with company match • Paid time off (PTO) • And additional employee wellness programs Application Details: This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online. Actual pay depends on skills, experience, and education.Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.