The vaccine landscape in the US is an ever-evolving opportunity requiring vision and forward thinking. The opportunity to shape and grow strategy, execution and commercial goal attainment within the retail channel is an exciting frontier.
The Retail Strategy Director will be responsible for developing and driving long-term and annual retail channel strategies that align with GSK’s vision to be the most trusted source of information and an action-oriented manufacturer at eliminating vaccine-preventable diseases. This role will focus on identifying retail insights, unmet needs, and market trends to optimize the retail channel’s performance. Reporting to the Head of Retail, VBU, this role will enable an inspiring commercial leader and highly experienced strategist to collaborate across functions in order to achieve our ambitions among strategic KPIs.
Key Responsibilities:
Develop long-term and annual retail strategies based on market landscape and trends
Identify retail insights and unmet needs to inform strategic decisions
Lead retail segmentation and data strategy to optimize channel performance
Collaborate with cross-functional teams to align retail strategies with broader organizational goals
Define strategic retail KPIs and monitor progress
Provide actionable insights to guide retail channel growth and innovation
Essential attributes:
A keen understanding of the levers affecting retail channel
Developing strategy in complex and novel environments outside of the typical brand pharmaceutical model
Drive opportunity analysis and actionable insights
Define, track, analyze key performance measures and make data-driven decisions
Influence at all levels & build strong relationships in a matrix environment
Tactical plan development
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor’s degree
8+ years of relevant pharmaceutical commercial or retail pharmacy operations, purchasing or strategy experience
Proven ability to develop strategies in complex environments
Leadership and matrix team management experience
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
MBA or Pharm.D preferred.
Prior experience with vaccines
3+ years of people leadership experience or leadership across a diverse group of matrix partners with demonstrated outcomes
Experience with developing and presenting business analysis, storyboarding and vision setting with senior leadership at the business unit head or chain leadership level
Capabilities / Competencies
Strategic Retail Vision: A forward-thinking strategist who defines the long-term roadmap for the retail channel — translating market trends, competitive insights, and organizational ambition into a cohesive vision that accelerates vaccine access and growth.
Market Intelligence & Insight Generation: Expert at uncovering deep retail insights and unmet needs, synthesizing data and trends into actionable strategies that inform decision-making and drive continuous channel optimization.
Integrated Commercial Alignment: Skilled at bridging strategy and execution, ensuring retail initiatives are fully aligned with brand, sales, and enterprise priorities to deliver measurable impact across the vaccine portfolio.
Influence & Matrix Leadership: A collaborative leader who inspires cross-functional teams, builds consensus across complex environments, and translates strategic intent into results through influence, clarity, and shared purpose.
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Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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