Director, Retail Program

The vaccine landscape in the US is an ever-evolving opportunity requiring vision and forward thinking. The opportunity to shape and grow strategy, execution and commercial goal attainment within the retail channel is an exciting frontier.

The Retail Program Director will oversee the design, execution, and measurement of all aspects impacting the retail channel as it relates to programs and campaigns. These initiatives will help to ensure connectivity across digital and in-store experiences. This role will focus on driving innovation through omnichannel planning and optimizing retail engagement strategies. Reporting to the Head of Retail, VBU, the Retail Program Director will manage and assess programmatic budgets to ensure alignment with GSK’s retail vision.

Key Responsibilities:

• Design and measure retail programs and campaigns to drive engagement
• Oversee execution and optimization of retail omnichannel initiatives
• Develop KPIs for retail engagement and track program performance
• Manage retail marketing budgets and vendor relationships
• Ensure connectivity between digital experiences and in-store initiatives
• Collaborate with cross-functional teams to align programmatic strategies
• Lead and manage the retail channel budget and operations plan

Essential attributes:

• A keen understanding of the levers affecting retail channel
• Creative thinking and an entrepreneurial mind to not only assess what is feasible currently, but also envision new concepts for the future
• Drive opportunity analysis and actionable insights
• Define, track, analyze key performance measures and make data-driven decisions
• Influence at all levels & build strong relationships in a matrix environment
• Articulate presenter to both internal and external stakeholders in order to gain consensus, look for new solutions and achieve our ambition

Why You?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree
• 8+ years of marketing experience, pharmacy product development or pharmacy operations experience
• Analytical skills and ability to synthesize data into actionable insights
• Experience building operational plans, managing budgets and vendor relationships

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• MBA or Pharm.D preferred.
• 3+ years of people leadership experience with demonstrated outcomes
• Prior experience with vaccines
• Experience with developing and presenting business analysis, storyboarding and vision setting with senior leadership at the business unit head or chain leadership level
• Experience with development of brand strategy, consumer marketing, or traditional advertising channels for branded pharmaceuticals

Capabilities / Competencies

• Omnichannel Innovation: A leader who designs and elevates integrated retail programs that connect digital and in-store experiences, driving meaningful engagement and measurable growth across the vaccine portfolio.
• Program Design & Performance Optimization: Expert in translating strategic objectives into high-impact retail programs — defining clear KPIs, measuring effectiveness, and continuously refining execution through data-driven insights.
• Operational and Financial Stewardship: A disciplined business manager with a strong command of budget management, vendor oversight, and process excellence to ensure programs deliver maximum value and efficiency.
• Cross-Functional Influence & Collaboration: A persuasive communicator and connector who inspires alignment across marketing, sales, and commercial teams — fostering innovation, consensus, and seamless execution in a complex matrix environment.

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Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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